Switch from Looker to Luzmo
Looker was designed for internal BI, and it shows. Embedding means dealing with iframes, LookML, and a licensing model that feels more enterprise than product-friendly. It gives you power, but at a price: complex models and rigid embeds.
Luzmo takes the opposite path: **keeps it powerful yet simple.**
Built for embedding, it delivers dashboards your users can actually use – branded, interactive, and ready to scale – with multi-tenant architecture and conversational analytics out of the box.
Try Luzmo free and see how embedded analytics should really work.
Why we clearly stand out from Looker
We've broken down the details so it's easy to compare. Here's a side-by-side look at where Luzmo gives you more control, flexibility, and scalability than Looker.
 |  | |
|---|---|---|
| Embedded vs. Internal BI | Primarily internal BI with limited embedding (Embedding via iframes/SDK, secondary focus) | Purpose-built for embedding (Customer-facing analytics, easy to drop into your app) |
| End User Dashboard Creation & Modification | Yes (Users with edit permissions can rearrange and edit dashboards) | Yes (End users can build, modify, and save dashboards) |
| White-Labeling | Limited (Private-label options exist, but still loads Looker UI in iframe; custom domains limited) | Full support (Branding, CSS, custom domains, logos) |
| CSS Custom styling | Advanced (Supports CSS injection and theming at dashboard level) | Extensive (Customize every detail with CSS) |
| Localization | Partial (Supports UI translations; currencies & timezones depend on warehouse setup) | Full support (Languages, currencies, timezones built-in) |
| Multi-Tenant Architecture | Partial (Achieved with user attributes + access filters; no isolated workspaces) | Purpose-built (Handles SaaS tenants out of the box) |
| Dashboard Templates & Charts | Limited (LookML blocks/templates exist, but fewer than rivals; developer-heavy) | Extensive (Pre-built templates + custom chart options) |
| Drag-and-drop builder | Partial (Model-driven; tiles can be resized/rearranged, but not full drag-and-drop) | Yes (Fast, intuitive dashboard creation) |
| Visualizations from code | Advanced (Extension framework + Embed SDK allows custom UI components & integrations) | Advanced (Flex SDK, modular, developer-friendly) |
| Custom charts | Yes (Custom charts available via Marketplace or custom builds) | Yes (Supports fully custom visualizations) |
| Period-over-Period Comparison | Advanced (Native functions for YoY, QoQ, MoM, etc.) | Yes (Compare any two time periods) |
| Formulas | Advanced (Supports custom fields + table calculations) | Basic (Business-user friendly) |
| Interactivity / Ext. platforms | Advanced (Action Hub + API push data to 3rd-party systems) | Advanced (Rich integrations and interactivity) |
| Drilldown | Advanced (Multiple drill paths supported, flexible) | Advanced (Click-through, multi-level exploration) |
| Native array column support | Not supported (Arrays must be unnested in SQL; no native array viz) | Full support (Works natively with JSON/arrays) |
| Embeddable AI / Conversational | Not available (Only SQL-based querying, no NLQ) | Conversational analytics (Natural language queries ready to use) |
| Intelligent Data Acceleration | Limited (Default 1h live query refresh; no built-in 30s delta sync) | From every 30 seconds (Near real-time updates) |
| Licensing Model | Limited (Pricing complex; licensing per user + base fees) | No extra licenses needed for end users (Simple, scalable pricing) |
| Roles and security | Advanced (Row-level security; integrates with IAM/RBAC from cloud providers) | Yes (Granular access control, RBAC + tenant separation) |
| Domain Independence | Advanced (Supports 50+ SQL dialects, strong multi-cloud support) | Full (Deploy anywhere, use any domain) |
| Mobile & Tablet Responsiveness | Web-only (No desktop app; mobile optimized but limited editing) | Excellent (Optimized for desktop, tablet, mobile) |
Avantages de Luzmo
Luzmo is fully cloud-based, whereas traditional BI tools often rely on heavy on-prem setups or complex hybrid environments. Here’s why that matters—and how you benefit.
Skip the setup, start innovating
Deploy Luzmo in days—not months. We take care of the heavy lifting so your team can focus on building amazing products and services.
Your analytics, wherever you are
Empower your users with AI-driven insights embedded directly into your app. Luzmo lets you automate analytics, surfacing key trends instantly—no manual digging required.
Slash costs, skip the hardware
Forget about pricey servers and endless maintenance fees. With Luzmo’s cloud-based platform, you only pay for what you need—no hidden surprises.
Stay up to date, always
Forget about manual updates—we automatically keep your dashboards up-to-date with no effort required on your end.
Grow without limits
Whether you’re serving 100 users or 10,000, our cloud infrastructure scales to meet your needs—no performance hiccups or extra dev work required.
Built-in peace of mind
With SOC2 and GDPR compliance baked in, your data is protected around the clock. Sleep easier knowing security is handled by experts.
See for yourself how Luzmo compares toLooker
Try Luzmo with this interactive demo and see how this simplifies your workflow.
Teams worldwide switch to Luzmo. You can do that, too.
Fill out your details to book a personalized, one-on-one walkthrough. Discover how easy it is to embed AI-driven analytics into your product – and start delivering real insights that your users will love.