Switch from Looker Studio to Luzmo
Looker Studio is fine for quick, internal dashboards or lightweight reporting inside Google’s ecosystem.
But when it comes to delivering polished, embedded analytics inside your product, it shows its limits fast: branding you can’t remove, no multi-tenant setup, and refresh rates that lag behind real-time needs.
Luzmo is built for product teams that want complete control: white-labeling, seamless embedding, and advanced interactivity that feels like part of your app, not an add-on.
Stop wrestling with a tool designed for internal reporting.
Give your users a true analytics experience.
Try Luzmo free and see how embedded analytics should really work.
Why we clearly stand out from Looker Studio
We've broken down the details so it's easy to compare. Here's a side-by-side look at where Luzmo gives you more control, flexibility, and scalability than Looker Studio.
 |  | |
|---|---|---|
| Embedded vs. Internal BI | Primarily internal BI (Iframe embedding only, no SDK/API, branding always visible) | Purpose-built for embedding (Customer-facing analytics, easy to drop into your app) |
| End User Dashboard Creation & Modification | Yes (Drag-and-drop editor, but tied to Looker Studio environment) | Yes (End users can build, modify, and save their own dashboards) |
| White-Labeling | Very limited (Reports always display Looker Studio branding; no custom domains) | Full support (Branding, CSS, custom domains, logos) |
| CSS Custom styling | Not supported (Restricted to built-in themes; no global stylesheet) | Extensive (Customize every detail with CSS) |
| Localization | Limited (Follows Google account language; no per-report localization or currency settings) | Full support (Languages, currencies, timezones built-in) |
| Multi-Tenant Architecture | No true multi-tenant model (Sharing/permissions must be managed manually per report) | Purpose-built (Handles SaaS with many external tenants out of the box) |
| Dashboard Templates & Charts | Limited (~28 templates, considered rigid/basic) | Extensive (Pre-built templates + custom chart options) |
| Drag-and-drop builder | Yes (Editor allows drag, drop, resize of charts and controls) | Yes (Fast, intuitive dashboard creation) |
| Visualizations from code | Not composable (Community visualizations only; limited to single-chart components) | Advanced (Flex SDK, modular, developer-friendly) |
| Custom charts | Limited (Community visualizations require coding/hosting, no native advanced chart gallery) | Yes (Supports fully custom visualizations) |
| Period-over-Period Comparison | Basic (Preset date ranges only; limited flexibility) | Yes (Compare any two time periods) |
| Formulas | Limited (Calculated fields exist, but heavy use slows performance) | Basic (Business-user friendly) |
| Interactivity / Ext. platforms | Limited (Interactivity restricted to filters and drill actions inside reports) | Advanced (Rich integrations, external workflows, cross-platform triggers) |
| Drilldown | Limited (Basic drill actions, shallow hierarchy only) | Advanced (Multi-level click-through exploration) |
| Native array column support | Partial (Arrays must be flattened before use; no native support) | Full support (Works natively with JSON/arrays) |
| Embeddable AI / Conversational | Not available (No natural language or AI support) | Conversational analytics (Natural language queries ready to use) |
| Intelligent Data Acceleration | Limited (Minimum 15 min for Sheets; 1–12h refresh for other connectors) | From every 30 seconds (Near real-time updates) |
| Licensing Model | Free version (Pro at $9/user/month adds governance/admin features) | No extra licenses needed for end users (Simple, scalable pricing) |
| Roles and security | Limited (Viewer/Editor/Owner only; tied to Google accounts) | Yes (Granular RBAC + tenant separation) |
| Domain Independence | Restricted (Reports always hosted on lookerstudio.google.com) | Full (Deploy anywhere, use any domain) |
| Mobile & Tablet Responsiveness | With caveats (Mobile app exists, but dashboards must be optimized manually) | Excellent (Optimized for desktop, tablet, mobile) |
Avantages de Luzmo
Luzmo is fully cloud-based, whereas traditional BI tools often rely on heavy on-prem setups or complex hybrid environments. Here’s why that matters—and how you benefit.
Skip the setup, start innovating
Deploy Luzmo in days—not months. We take care of the heavy lifting so your team can focus on building amazing products and services.
Your analytics, wherever you are
Empower your users with AI-driven insights embedded directly into your app. Luzmo lets you automate analytics, surfacing key trends instantly—no manual digging required.
Slash costs, skip the hardware
Forget about pricey servers and endless maintenance fees. With Luzmo’s cloud-based platform, you only pay for what you need—no hidden surprises.
Stay up to date, always
Forget about manual updates—we automatically keep your dashboards up-to-date with no effort required on your end.
Grow without limits
Whether you’re serving 100 users or 10,000, our cloud infrastructure scales to meet your needs—no performance hiccups or extra dev work required.
Built-in peace of mind
With SOC2 and GDPR compliance baked in, your data is protected around the clock. Sleep easier knowing security is handled by experts.
See for yourself how Luzmo compares toLooker Studio
Try Luzmo with this interactive demo and see how this simplifies your workflow.
Teams worldwide switch to Luzmo. You can do that, too.
Fill out your details to book a personalized, one-on-one walkthrough. Discover how easy it is to embed AI-driven analytics into your product – and start delivering real insights that your users will love.