Switch from ThoughtSpot to Luzmo
ThoughtSpot shines as a search-first BI tool. Great for internal teams who want to query data on the fly.
But when it comes to embedding analytics into your product, search alone doesn’t always cut it.
Luzmo gives you the best of both worlds: the ease of natural language queries plus the flexibility of fully branded dashboards that live inside your app. Built for your business, designed for your users, and fast to launch.
Don’t just bolt on search. Deliver analytics that feel native to your product.
Try Luzmo free and see how embedded analytics should work.
Why we clearly stand out from ThoughtSpot
We’ve broken down the details so it’s easy to compare. Here’s how Luzmo stacks up when you need embedded analytics that look and act like part of your product.
 |  | |
|---|---|---|
| Embedded vs. Internal BI | Both internal + embedded (Search-driven BI, embedding secondary to internal dashboards) | Purpose-built for embedding (Customer-facing analytics, easy to drop into your app) |
| End User Dashboard Creation & Modification | Yes (Liveboards let users drag, drop, resize, move visualizations with edit permission) | Yes (End users can build, modify, and save their own dashboards) |
| White-Labeling | Limited (App domain must stay default, in-app branding restricted to logos/colors) | Full support (Custom domains, branding, CSS, logos) |
| CSS Custom styling | Limited (UI styling restricted; CSS limited to dev-side SDK, not in-app dashboards) | Extensive (Customize every detail with CSS) |
| Localization | Limited (UI locale changes possible, but no currency conversion; must be configured by support) | Full support (Languages, currencies, timezones built-in) |
| Multi-Tenant Architecture | Limited (Uses Orgs; requires enterprise licensing; each Org has separate users & data) | Purpose-built (Designed for SaaS apps serving many tenants out of the box) |
| Dashboard Templates & Charts | Limited (Liveboards built manually by pinning answers; no template library) | Extensive (Pre-built templates + custom options) |
| Drag-and-drop builder | Limited (Only in edit mode; dashboards can’t be fully built with drag-and-drop) | Yes (Fast, intuitive dashboard creation) |
| Visualizations from code | Advanced (Visual Embed SDK allows programmatic control of search + dashboards) | Advanced (Flex SDK, modular, developer-friendly) |
| Custom charts | Yes (Supports external chart libraries + custom charts via SDKs) | Yes (Supports fully custom visualizations) |
| Period-over-Period Comparison | Advanced (Year-over-year, month-over-month, advanced time-series) | Yes (Compare any two time periods) |
| Formulas | Advanced (Supports logical, math, text, and nested formulas via Formula Builder) | Basic (Quick, business-user-friendly) |
| Interactivity / Ext. platforms | Advanced (Custom actions and Data Push API enable CRM, billing, and external app triggers) | Advanced (Rich integrations and interactivity) |
| Drilldown | Advanced (Right-click drill into dimensions with unlimited depth) | Advanced (Click-through exploration with intuitive UX) |
| Native array column support | Not supported (Arrays must be flattened or bridged in ETL) | Full support (Handles arrays and JSON natively, no flattening) |
| Embeddable AI / Conversational | Search-driven NLQ (Frequent NLQ queries can increase warehouse query costs) | Conversational analytics (Natural language queries, ready to use) |
| Intelligent Data Acceleration | Scheduling only (Sync jobs every 5–45 minutes; no delta-based refresh) | From every 30 seconds (Near real-time delta sync) |
| Licensing Model | Depends on plan (Enterprise/Embedded licenses required; pricing varies by features) | No extra licenses needed for end users (One price covers all) |
| Roles and security | Yes (RBAC with fine-grained privileges + row-level security; requires support for enablement) | Yes (Granular access control, RBAC + tenant separation) |
| Domain Independence | Advanced (Custom domains possible, but only via embed SDK with CNAME setup) | Full (Deploy anywhere, use any domain) |
| Mobile & Tablet Responsiveness | Yes (Native iOS + Android apps, responsive dashboards in browsers) | Excellent (Optimized for desktop, tablet, mobile) |
Avantages de Luzmo
Luzmo is fully cloud-based, whereas traditional BI tools often rely on heavy on-prem setups or complex hybrid environments. Here’s why that matters—and how you benefit.
Skip the setup, start innovating
Deploy Luzmo in days—not months. We take care of the heavy lifting so your team can focus on building amazing products and services.
Your analytics, wherever you are
Empower your users with AI-driven insights embedded directly into your app. Luzmo lets you automate analytics, surfacing key trends instantly—no manual digging required.
Slash costs, skip the hardware
Forget about pricey servers and endless maintenance fees. With Luzmo’s cloud-based platform, you only pay for what you need—no hidden surprises.
Stay up to date, always
Forget about manual updates—we automatically keep your dashboards up-to-date with no effort required on your end.
Grow without limits
Whether you’re serving 100 users or 10,000, our cloud infrastructure scales to meet your needs—no performance hiccups or extra dev work required.
Built-in peace of mind
With SOC2 and GDPR compliance baked in, your data is protected around the clock. Sleep easier knowing security is handled by experts.
See for yourself how Luzmo compares toThoughtSpot
Try Luzmo with this interactive demo and see how this simplifies your workflow.
Teams worldwide switch to Luzmo. You can do that, too.
Fill out your details to book a personalized, one-on-one walkthrough. Discover how easy it is to embed AI-driven analytics into your product – and start delivering real insights that your users will love.