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Agentic BI: What it Means and Why it Matters Now

Embedded Analytics
Nov 4, 2025
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Agentic BI: What it Means and Why it Matters Now

Every once in a while, a shift in technology silently changes how people think, organize, and decide. The move from static dashboards to AI assistants may be one of those shifts.

We’re at the dawn of agentic BI: a future where analytics systems don’t just respond to queries, but act on them, anticipate needs, and guide intelligent workflows. In this article, I’ll break down what “agentic BI” really means, why it matters now, how teams are rebuilding BI for that future, and how Luzmo’s Agent APIs already make parts of that vision real.

What is Agentic BI?

Defining “Agentic AI” in plain language

At its heart, agentic AI refers to intelligent systems built from one or more agents (autonomous components capable of planning, decision-making, and action) with minimal or no human intervention. Unlike typical generative AI models that respond when prompted, agentic systems can perceive goals, decompose tasks, coordinate multiple actions, and adapt over time.

In simpler terms: rather than “ask and it answers,” agentic AI is “delegate and it acts (sensibly).”

What “BI” adds to the mix

“Agentic BI” (or “agentic analytics”) extends that idea to the analytics domain: rather than passively showing data visuals, BI systems can actively assist, propose, or even execute intelligent workflows over datasets. It’s analytics with agency.

These systems can:

  • Scan your data and surface insights without being explicitly asked
  • Assemble multi-step actions (filter, join, calculate, visualize) in response to a high-level prompt
  • Retain context and memory across a conversation or sequence
  • Operate with guardrails, human oversight, and explainability

Agentic BI isn’t just hype. It’s already emerging in new analytics platforms, especially those that prioritize modular, embedded intelligence.

For SaaS companies, this shift is particularly relevant. Agentic BI can live directly inside your product, transforming analytics from a static reporting feature into a dynamic experience that guides users and drives engagement.

Why AI belongs in BI now

The timing for agentic BI is right: and it’s not just because AI is cool. Several pressures, trends, and demands are converging:

a) The BI bottleneck: humans drowning in prep

Even today, analysts spend more time wrangling data than interpreting it. Renaming columns, summarizing metrics, stitching data together… it's tedious, repetitive work that scales badly. This is the very friction agentic BI is designed to remove.

b) Demand for faster, smarter insights

Business leaders don’t wait. They want near-real-time insight, proactive signals, and automated alerts. Agentic BI can support that speed by operating autonomously across data flows rather than relying on manual intervention.

c) Democratization & self-service

BI tools have long aimed for self-service. But non-technical users still hit walls when they must build queries, pivot tables, or understand schema. Agentic BI lowers that barrier: users can simply ask and trust the intelligence to do the heavy lifting.

d) Market signals & vendor evolution

Major BI vendors are already embedding agentic features. For example, Luzmo is rolling out agentic capabilities to allow AI agents to help users in existing workflows rather than requiring full, new interfaces. 

Meanwhile, infrastructure-level frameworks emphasize the need to unify data, semantics, and execution to power those agents. 

e) Architecture shifts: from monoliths to modularity

BI tools of the past were monolithic bricks: hard to customize, slow to evolve. The trend now is toward composable, modular, API-first systems. The analytics stack itself is fragmenting into best-in-class components that communicate. 

Agentic BI fits directly into this modular direction: agents are just modules that can be added, tweaked, or replaced.

How BI Is being rebuilt around agents

To move from concept to product, teams are rethinking how analytics systems should behave. Here’s how agentic BI is reshaping the scaffolding of BI.

#1 Modular agents as building blocks

Rather than one giant monolithic model, you build intelligence via discrete agents. Each one handles a specific function: describing datasets, computing formulas, finding relevant tables, conversing, visualizing. These can be composed in sequences or loops. 

That modularity gives flexibility: swap in a better embedding agent, or create a custom domain-specific agent, without rebuilding the entire stack.

#2 Agent orchestration & control

Agents don’t run in isolation. A coordinating layer (orchestrator) decides which agents act when, in what sequence, and based on which context or signals. In practice, this is one of the trickier engineering challenges: managing state, dependencies, error handling, fallback logic, and parallel execution.

Some research on multi-agent orchestration already explores trust-aware coordination. 

#3 Memory, context, and feedback loops

For analytics to feel intelligent over time, agents need memory: the system must remember past queries, user preferences, and context. That allows follow-up questions (e.g. “In Europe?”) to carry meaning.

Feedback loops (where users correct the agent, guide it, or signal what’s useful) are also key to refinement and trust.

d) Proactiveness & autonomous behavior

One of the big shifts is from passive to proactive: agents can monitor data streams, detect anomalies, suggest dashboards, or even trigger transforms. The system acts, not just waits.

This kind of autonomous behavior is what distinguishes true agentic BI from just a clever chatbot.

e) Governance and human oversight

Because agents can act, you need guardrails: audit trails, accountability, error boundaries, override options, explanation of agent decisions. Trust is everything.

Many agentic AI projects fail not because agents were poor, but because governance was weak or unclear. (Gartner expects over 40% of agentic AI projects will be scrapped by 2027.) 

Frameworks are emerging to help: for instance, runtime governance or agent protocols that track agent actions and drift. 

Agentic BI in practice: Luzmo’s Agent APIs

Let’s ground the theory with real tools. Luzmo’s Agent API offerings show how parts of agentic BI are already usable today.

What Luzmo’s agents embody

Luzmo offers modular agent endpoints:

  • Create dataset & column descriptions
  • Find relevant datasets & columns
  • Create formulas
  • Create visualizations
  • Luzmo IQ Conversation & IQ Message

These agents follow the modular-agent design: each handles a piece of the analytics puzzle. Combined, they let devs build workflows that resemble agentic behavior.

A sample end-to-end flow

Let’s walk through a user prompt and see how agents could coordinate:

  1. User prompt: “Show me net-churn for Q3 in Spain, and compare it to last year.”
  2. Find-relevant agent runs: picks subscription, cancellation, and geographic tables.
  3. Description agent provides human-readable context or summaries for each dataset/column.
  4. Formula agent computes “net churn = (churned customers minus reactivations) / starting customers.”
  5. Visualization agent creates a chart with time-series comparison.
  6. Conversation agent surfaces narrative: “Net churn in Spain rose from 3.2% to 3.8%. The biggest driver was reactivation decline.”
  7. Follow-up: “Why?” conversation agent looks, then maybe triggers deeper queries or agents to isolate causes.

Behind the scenes, orchestration handles dependencies (e.g. find → formula → visualization) and context (which datasets, which columns).

Over time, as user habits and context are known, the system can optimize agent pipelines, caching, or agent selection.

Why Luzmo’s approach wins

  • Composable: Use only the agents you need.
  • API-first: Embed this intelligence into custom tools and existing workflows.
  • Incremental: Adopt one agent at a time instead of rewriting everything.
  • Grounded: Memory, context, and embeddings work together to reduce noise and errors.

It's a concrete bridge toward full agentic BI behavior, helping SaaS teams evolve their analytics experience step by step

Strategic impacts & broader implications

For analytics & BI teams

  • Roles shift: analysts become insight curators and quality guards rather than dashboard builders
  • Faster iterations: new visualizations or metrics can be spun up dynamically
  • Reduced maintenance: fewer broken dashboards, stale pipelines, or manual labeling

For product & engineering teams

  • Analytics becomes a feature, not a module: you can embed agentic behavior into applications
  • Time-to-market shrinks: with agentic building blocks, new features need less custom engineering
  • Flexibility: swap out or upgrade agent components without re-architecting everything

For business users

  • More autonomy: non-technical users can explore data without writing SQL or relying on analysts
  • Better trust: contextual explanation and human-in-the-loop make AI less “mystical”
  • Faster action: insights arrive proactively, not after waiting days for new dashboards

For the analytics ecosystem

  • Competition shifts: dashboards will no longer be the differentiator. Intelligence and extensibility will be
  • New standards emerge: protocols like MCP (Model Context Protocol) help agents talk across systems
  • The “agentic web”: agents begin to communicate across platforms, forming networks of intelligence across products.

But with opportunity also comes risk.

Challenges, risks & what to watch

Immature capabilities & overpromise

Many agentic projects fail because agents aren’t mature enough: they hallucinate, drift, or fail common-sense checks. That’s why Gartner warns >40% of agentic AI initiatives will be scrapped. 

Trust, accountability & explainability

When an agent does, users need to know why. Black-box actions without auditability break trust. Systems must bring logs, explanation layers, fallback behavior.

Governance & safety

Agentic actions must stay within bounds. Run-time checks, agent semantical telemetry, drift detection, and control protocols are essential. Some frameworks like MI9 focus on real-time governance for agentic systems. 

Data & semantic alignment

For agents to act intelligently, they must understand the company’s data model, meaning of fields, relationships, business rules. If agents misinterpret data, results suffer. 

Performance, cost & infrastructure

Agentic BI demands compute and storage. Agents, embeddings, orchestration: each component adds overhead. Balancing responsiveness vs cost is a hard design tradeoff.

User adoption & change management

Agents acting for users can feel foreign. Users must trust them slowly. Teams need to give users control, explain decisions, and allow “undo” or “tweak” behavior.

The road ahead: what’s next for Agentic BI

Emerging capabilities

  • Query-generation agents (from natural language to full SQL) will deepen autonomy
  • Prediction & simulation agents that not only report results but forecast or run “what-if” scenarios
  • Cross-agent coordination across subsystems (e.g. agents talking to ERP / CRM / marketing systems)
  • Learning agents: adaptive models that upgrade themselves over time

The Agentic Web & open protocols

A future where agents talk across platforms: AI agents in your BI system, AI agents in your CRM, marketing stack; all collaborating via standard protocols. That’s the vision of the “agentic web.” 

Standards, norms, and composability

Open protocols like MCP, agent coordination standards, and semantic schema definitions will play a big role in how agentic BI systems interoperate.

From pilots to operational

Early adopters will move beyond proof-of-concepts. The challenge is to move from small use cases to full embedded agentic experiences in real products.

Conclusion: why Agentic BI matters, now & for the future

Agentic BI is a turning point. It draws together why AI belongs in BI, how BI is being rebuilt, and where the next generation of analytics heads.

It’s not about replacing humans. It’s about giving them space to do higher-level thinking while AI handles whatever it can reliably, transparently, and safely.

Luzmo’s Agent APIs are already helping SaaS companies take that step today. By embedding modular, AI-driven analytics directly into your product, you can deliver richer insights and experiences that keep customers coming back.

Agentic BI is the next era of embedded intelligence, and with Luzmo, it is already within reach.

Kinga Edwards

Kinga Edwards

Content Writer

Breathing SEO & content, with 12 years of experience working with SaaS/IT companies all over the world. She thinks insights are everywhere!

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