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MarTech & AdTech

Add marketing analytics to your MarTech product

Tailored marketing dashboards for your AdTech, media or communication app. Uncover valuable insights, and start driving successful campaigns for your product users.

4.6/5 on G2 and Capterra

Trusted by product teams worldwide

Product overview

Analytics that lives inside your product, not next to it

Give users insights and answers in a fully native product experience.

Essential marketing KPIs in one place: your product

Empower data-driven decisions for marketers.

With advanced visualization tools in Luzmo, marketing teams can finally see the results of their marketing efforts in real time. Diving deep into key marketing metrics was never as easy.

Launch interactive dashboards quickly.

No complex engineering needed. Connect your marketing software to Luzmo and share beautiful dashboards full of campaign insights. Embedded directly in your product in days, not months.

Monetize your marketing data.

Sell business intelligence as an add-on to your marketing platform. Unlock expansion revenue by giving customers insights about marketing performance, from website analytics to social media management.

Customers

What our customers say

Marketing platforms shipping embedded analytics with Luzmo.

Explore case studies
Selligent
By choosing Luzmo instead of the bulky BI tools, we have high confidence that our clients will heavily use the feature to build dashboards on their own.
Read case study
Luzmo analytics embedded in Selligent Marketing Cloud
Cedric Spaas

Cedric Spaas

Consumer Intelligence Manager at Selligent

Dashboard solutions for media and marketing software

Preview a live marketing analytics dashboard embedded with Luzmo.

Example dashboards for MarTech

Turn your data into actionable insights with these analytics dashboard examples.

  • Email marketing dashboard

    Email marketing dashboard

    Everything about your email marketing campaign performance in a single dashboard. Showcase data from your email campaigns and help your customers’ decision-making.

  • Social media analytics dashboard

    Social media analytics dashboard

    Plug in data from various social media marketing channels to your app. Boost growth with relevant data such as conversion rates, follower growth, ROAS and more.

  • Digital marketing dashboard

    Digital marketing dashboard

    Add a reporting tool to your SaaS platform and connect various marketing sources: Google Analytics, Google Ads and others for a cross-channel digital marketing analytics dashboard.

  • Marketing automation dashboard

    Marketing automation dashboard

    Understand the results of your marketing automation strategies: from attribution and user behavior to in-depth data analysis, visualized in a functional, beautiful dashboard.

Implementing Luzmo

Drag it, code it, or ask AI to build it

Whether your team builds with clicks, code, or agents, Luzmo ships with all three.

  • No-code builder

    Luzmo Studio drag-and-drop editor

    Drag, drop, ship. No engineering ticket required.

  • Full-code control

    Embedded analytics with code

    Style every pixel, swap any behavior, own the experience end to end.

  • AI agents

    AI agents chat recommending a chart type

    Skip the dashboard build. Embed with agents instead.

Case studies

Get inspired by marketing analytics success stories

See how major marketing and media software companies have successfully improved their customer-facing reporting with Luzmo.

  • Selligent

    Selligent

    Selligent is a marketing automation product for building personalized multi-channel campaigns. With Luzmo, their customers discovered crucial metrics in their customer journey campaigns.

  • Field & Concept

    Field & Concept

    Learn how this field marketing agency uses Luzmo to give every customer the best marketing analytics insights for their campaign.

  • Embedded analytics in days

    Embedded analytics dashboard preview

    Skip the BI project—connect your warehouse, theme Luzmo to your product, and ship dashboards your marketers can explore without SQL.

FAQ

All your questions answered.

  • What are some of the best marketing analytics tools?

    Although many BI tools are great for marketing reporting or general business intelligence, Luzmo is the best tool for embedding marketing analytics data in your AdTech, media or marketing software. Luzmo connects to your data sources and visualizes your customers’ usage data directly in your product. This way, they can not only see the ROI of their marketing strategies, but also get numeric proof of the value your software application brings.

  • Why would my customers need a marketing analytics dashboard in my tool?

    Marketers want proof that campaigns are working—without exporting CSVs or juggling separate BI tools. Embedded dashboards keep them in your product, increase activation, and give you a clear upsell path for premium reporting.

  • How fast can we ship embedded marketing analytics?

    Most teams connect their warehouse or APIs, assemble a first dashboard in Luzmo Studio, and embed it with the SDK in days. You can iterate on layouts, permissions, and theming without a multi-quarter BI roadmap.

Ship the future of your data

Let us show you what Luzmo can do for your product.

Rosita Martorana — Luzmo account executive

Leave your e-mail and one of our analytics experts will reach out to you