-- Cedric Spaas, Product Expert Analytics at Selligent (Marigold)
Luzmo IQ
Data is most powerful when it feels personal.
Luzmo IQ brings conversational analytics into your product, creating instant “aha” moments at every step of the user journey.
All your questions about Luzmo AI answered.
Who can access the AI features within Luzmo?
1. Dashboard designers have access to the AI tools in Luzmo Studio. Note that Luzmo IQ for embedding conversational analytics is an optional add-on.
2. Power users you choose to empower(optional): you grant editor permissions so they can clone, modify, and create their own dashboards using the same AI tools.
What's the difference between the Embedded Dashboard Editor and Luzmo IQ for my users?
The Embedded Dashboard Editor is for your power users to create their own dashboards.
Luzmo IQ is a set of tools for you to embed AI features (e.g. a chat interface) into your app, so your users can ask questions about existing data.
Do my users see the AI chart generator and auto-descriptions?
It depends on whether you've granted them editor permissions.
Without editor access: They only see finished dashboards and can use Luzmo IQ chatbot. They don't see any authoring tools or AI features provided by Luzmo Studio.
With editor access: They see the full Luzmo Studio interface just like your team does. They can use prompt-to-chart, auto-descriptions, formula generation, etc. They build their own dashboards within your product.
What can my users actually interact with?
It depends on their permission level.
All end users:
- View / explore dashboards
- See AI-generated summaries
- Use Luzmo IQ chatbot to ask questions (if you’re using Luzmo IQ)
Power users (with Embedded Dashboard Editor permissions):
- Everything above, plus Luzmo Studio to create their own dashboards
- Clone and modify existing dashboards
- Use all AI authoring tools (prompt-to-chart, formulas, etc.)
When would I use Agent APIs instead of Luzmo Studio or Luzmo IQ?
Use Agent APIs when:
- You want to build a completely custom AI experience beyond our pre-built UI
- You need AI capabilities integrated into your existing workflows (not our embedded components)
- You're an engineering team comfortable working with APIs
- You want full control over UX, rather than using our chat interface or editor
Is my data sent to OpenAI?
Your data is not used by OpenAI for model training.
To create embeddings, row-level data of hierarchy columns is sent to OpenAI.
To answer questions, user input, dataset metadata, and query results (aggregated data or a limited number of rows) are sent to OpenAI
Can I use AI model X, or my own model?
Not right now. We’ve been testing a broad range of models, and experienced it’s not easy to guarantee answer quality across providers.
Your roadmap is too important to be stalled by legacy BI. Launch native, self-serve analytics this sprint.




