Cookie Policy

This cookie statement sets out how Luzmo, a public limited company (“naamloze vennootschap”) with registered office at Tiensevest 102 box 201, B-3000 Leuven, Belgium, registered with the Crossroad Bank for Enterprises (“Kruispuntbank van Ondernemingen”) under number 0640.944.227 (RLE Leuven) (“Luzmo”, “our” or “we”) collects personal information through the use of cookies and similar technologies from customers and other individuals (collectively "you") who access or use our websites, including, and our digital platform which allows you to connect and combine data and create dashboards, in order to get actionable insights from this data (the “Application”).

When you visit our website or use our Application through our website, we and our service providers acting on our behalf automatically collect certain data using tracking technologies like cookies and web beacons. This notice describes what tracking technologies we use and what we use them for.

We have made agreements with other companies that place cookies about the use of the cookies. However, we do not have full control over what they do with the cookies themselves. You should therefore also read their privacy and/or cookie statements to which reference is made in this Cookie Statement, if applicable.

1. Who is the controller?

We are the controller of the information we collect through the use of the cookies and similar tracking technologies that we placed on our website and Application.

If you have any questions about this Cookie Statement, you can reach us at the following e-mail address:

2. What is a Cookie?

A cookie is a simple small file sent with pages of the Website and/or Digital Platform and stored by your browser on your device's hard drive. The information stored in it can be sent back to our servers the next time you visit us.

When we talk about cookies in this Cookie Statement, we also mean similar (tracking) techniques, such as pixels and web beacons (i.e. electronic images that allow the website and/or Application to count users who have accessed a particular page and to access certain cookies).

2.1 Permanent vs. temporary cookies and direct vs. indirect cookies

A distinction is made between permanent and temporary cookies on the one hand and direct and indirect cookies on the other hand.

Permanent and temporary cookies

Cookies are permanent when they remain on the user's device, even after the user has closed the browser, temporary cookies disappear as soon as the user has closed the browser.

Through the use of a permanent cookie we can recognize you when you revisit our Website. In this way, the Website can be adjusted to your specific preferences, such as your choice of language. We can also remember whether you gave your permission to set cookies. This means that you do not have to repeat your preferences each time you visit our Website, saving you time and making it easier for you to use our Website. Permanent cookies can be deleted via the settings of your browser.

With the help of a temporary cookie, we can see which parts of the Website you have viewed during your visit. This enables us to adapt our service as much as possible to the browsing behavior of our visitors. These cookies are automatically deleted as soon as you close your web browser.

Direct and indirect cookies

Based on the source of the cookies, we make a distinction between direct and indirect cookies. Direct cookies are sent by our website and our Application itself, indirect or third party cookies originate from third parties domain names.

2.2 Categories

We can split cookies into three categories, depending on the purpose for which they are used: functional cookies, statistics cookies and marketing cookies.

Functional cookies

Functional cookies are used to provide a service explicitly requested by you. Without these cookies, services you ask for, like authentication to our platform, cannot be provided. This also includes cookies that remember the choices that you have made (e.g. language selection or white-labelling settings).

Statistics cookies

These cookies collect information about you such as page load speeds, internet connection speeds, browser type, device type, screen size, etc. for the purpose of assessing the performance of a website and allowing its improvement.

Marketing cookies

These cookies track your browsing activities on websites and collect information about your browsing habits. These cookies are used to deliver advertisements more relevant to you and your interests, to limit the number of times you see an advertisement and to help us measure the effectiveness of advertising campaigns. These cookies contain a unique key that is able to distinguish individual users’ browsing habits or store code that can be translated into a set of browsing habits or preferences using information stored elsewhere. They remember that a user has visited a website and this information is shared with other organizations such as advertisers. Quite often marketing cookies will be linked to site functionality provided by the other organizations. The data contained in these cookies is also generally used by these third party organizations.

2.3 Summary table of the cookies we use on our website and Application

Our website uses the following cookies or similar techniques:

Name Provider Purpose Category Retention Period
cla, lang, theme, app_lang, wlbl Luzmo Store your cookie preferences, Luzmo language, application language, theme & whitelabeling settings Functional cookie 365 days
k, t, e Luzmo Store your Luzmo login session Functional cookie 7 days
s Luzmo Session identifier to recognize returning visitors (“monthly active viewers”, “monthly active designers”) for billing reasons Functional cookie 90 days
AWSALB, AWSALBCORS Amazon Web Services Enable load balancer stickiness (to ensure subsequent requests are sent to the same application service for the same user) Functional cookie 7 days
checkout-live-session, stripe.csrf, locale, docs.prefs, user, cookie-perms, site-auth, __stripe_orig_props, private_machine_identifier, machine_identifier, __stripe_mid, lang, merchant, recent_views, session, cid, ... Stripe PCI-compliant processing of credit card information & payment processing, when confirming a Luzmo paid plan. Some cookies have a long retention period for fraud detection reasons. Functional cookie Session to 5 years
slaask-token-* Slaask In-platform support chat Functional cookie 1 year
_ga, _gat*, _gid, __utm*, _gcl* Google Analytics, Google Ads, Doubleclick Website performance tracking & visit analytics Statistics cookie 1 day to 2 year
sib_suid, __cfduid Sendinblue Clickthrough rate calculations of marketing e-mails and newsletters Marketing cookie 1 month to 6 months
nQ_cookieId, nQ_userVisitId Albacross Enrichment of IP address for identifying company affiliation of visitors Marketing cookie 1 day to 1 year
bcookie, lang, lidc, AnalyticsSyncHistory, UserMatchHistory Linkedin Linkedin remarketing Marketing cookie 1 day to 2 months
MUID, _uetvid Bing Bing remarketing Marketing cookie 1 year
__hs*, hubspot*,, __cfruid, cf_clearance, __cf_bm, _conv_* Hubspot Website performance tracking & visit analytics, Hubspot remarketing Marketing cookie 1 year

3. Consent and cookie preferences

We place strictly necessary cookies on our website in order to provide you with the services that you specifically ask you to provide us.

All other cookies (i.e. preference cookies, statistics cookies and marketing cookies) will not be used unless you give us your consent to use them. You can give your consent per category of cookies. If you give us your consent, you can always withdraw it afterwards by clicking here.

You can also set-up your cookies preferences through your browser. Most Internet browsers are set up to accept cookies automatically. However, the browser settings on your device allow you to delete cookies that have already been installed and to refuse the installation of new cookies.

Note: If you delete or refuse cookies, you may not be able to use all features of the Website.

4. Which rights do I have over my personal data?

You have the right to ask for:

  • accessing your data
  • rectifying your data
  • restricting the processing of your data
  • withdrawing your consent at any time as explained above
  • erasing your data

If you want to know more about these rights, please consult our Privacy Statement.

If you want to exercise these rights, please send an email to We undertake to respond to any request to exercise the aforementioned rights within thirty (30) calendar days.

Furthermore, you always have the right to lodge a complaint or initiate proceedings with the data protection supervisory authority ("Data Protection Authority" or "Gegevensbeschermingsautoriteit") with the following contact details: Data Protection Authority (GBA), Rue de la Press 35, 1000 Brussels, +32(0)2 274 48 00/+32(0)2 274 48 35,,

5. Modification of this Cookie Statement

We may make improvements, additions or changes to this Cookie Statement for a variety of reasons. We will post a notice of those changes on our website

This version was drawn up on 2 April 2021.

Older versions of this Cookie Statement will be stored in our archive and can be retrieved at any time by sending an email to