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August 4, 2023
Mieke Houbrechts
82% of product managers in HR SaaS are offering workforce analytics to their product users. Are you? Learn how to boost product growth with in-app analytics.
Today, HR managers have their hands on an overwhelming amount of employee data. In their challenge to make sense of it all, they are looking for tools and partners to help them succeed.
Yet according to our recent HR SaaS analytics report, 44% of HR software lacks insightful reports businesses need dearly. Good workforce analytics are hard to find, but for smart HR Tech companies, this brings a huge opportunity.
In this article, we’ll explore what workforce analytics is, why it matters in human resources, and how HR SaaS companies can add workforce analytics tools to their product without breaking the bank.
Workforce analytics is all about using HR data to understand and improve your staff. Businesses collect and analyze information about their employees, such as their skills, performance, engagement levels, and more.
By doing data analysis, HR professionals can uncover valuable insights and make data-driven decisions. Imagine you’re the HR manager of a large corporate enterprise. With intuitive, visual reports, you can identify which areas of your organization need more support, predict future talent needs, or even find ways to boost employee productivity and satisfaction.
Workforce analysis is helpful to understand your staff’s workflows better, so you can create a happier, more productive workplace for everyone.
With the right workforce data at hand, HR departments are more informed and confident in their decision-making. When problems occur, modern workforce analytics software can reveal points of improvement proactively. By analyzing historical data about employee hours, overtime and time tracking, productivity, satisfaction and recruitment metrics, staffing teams can drive better business outcomes on many fronts.
Workforce planning software like time tracking tools or workforce management tools offer insights into which employees are available, how much overtime they’ve worked, which employees live closest to the job location, etc. This makes it much easier to plan your workforce in the most effective way.
People analytics are a great help for talent management. Keeping track of your employee turnover rate, time to hire, hiring costs and employee performance will help you manage your top talent.
Just like measuring NPS, business leaders can conduct employee surveys to measure happiness on the work floor. Measuring employee satisfaction against industry benchmarks will help businesses take the right actions to boost employee experience.
For many businesses, human capital is one of the biggest expenses. With a good view on financial metrics, business leaders can cut unnecessary costs by automating processes, cutting outsourcing costs, promoting internally, and effective forecasting.
HR software vendors are sitting on a pile of people data of immense value to their customers. But data collection is only one piece of the puzzle. Are they using that data to its full potential? To find out, we interviewed 20 HR tech companies.
Almost half of the companies interviewed have added HR usage statistics to their platform as a strategic company decision. On the other hand, 33% said they add reporting because their customers are asking for it.
Whether it’s driven by customers or internally, the decision to add reports to HR software is usually due to the same good reason. They want to add more value for their clients, leading to happier customers and more product adoption in return.
Among our interviewees, there’s no doubt that HR analytics are useful for their customers. But Product Managers juggle lots of priorities at the same time. How big of a priority is workforce analytics in 2023?
Let’s look at their top challenges and, subsequently, their product priorities.
Unanimously, HR Tech is struggling with business growth. Almost every person we interviewed mentioned that scaling the company and acquiring more customers is the number one challenge right now, for many different reasons:
It’s no surprise that the top product priorities are directly related to company growth. 53% will focus on building a more mature core product, while 47% will expand upon their core product. With regard to innovation, most companies mentioned adding machine learning and AI features, like predictive analytics, to their product.
So how does workforce analytics fit into the product roadmap this year? Only 24% mentioned improved insights as a top product priority for 2023.
It’s not entirely surprising if you know that 82% of the people we interviewed are currently already offering an analytics solution alongside their product.
60% built standard reports in-house, while 27% still build manual reports upon customer request.
For 82% of the HR software leaders we interviewed, analytics is already part of their offering and packages. The biggest challenge they face in terms of workforce analytics is personalization. 44% say they don’t know which metrics to visualize for their customers, or they get lots of different reporting requests from customers.
With limited resources, catering to all these different requests can be challenging and expensive.
Luckily, you no longer need a huge engineering team to deal with a high influx of reporting requests from customers. With plug-and-play tools like Luzmo, you can add interactive dashboards to your HR platform in days, not months.
Gone are the days of pulling manual reports per customer. Or the opposite, developing one interactive dashboard with the same insights for all your clients. With Luzmo, you can show each customer the insights they really need by just dragging and dropping dashboards together. No coding required.
With just a few lines of code, even your most junior developer can set up access rights to decide which customer gets to see which data or dashboards. You can even allow customers to edit their own dashboards, blended right inside your HR platform.
As a result, your customers will be able to make better decisions, and improve their business performance!
If you’re looking to improve your analytics experience without spending a fortune, or dedicating half your engineering time, look no further. Sign up for a free 10-day trial, and embed your first dashboard in less than 10 days!
Experience the power of Luzmo. Talk to our product experts for a guided demo or get your hands dirty with a free 10-day trial.
