Why we clearly stand out from

Looker Studio

We’ve lined up the facts so you can quickly see the difference. Here’s how Luzmo stacks up against Looker Studio when it comes to embedded analytics.

Embedded vs. Internal BI

End User Dashboard Creation & Modification

White-Labeling

CSS Custom styling

Localization

Multi-Tenant Architecture

Dashboard Templates & Charts

Drag-and-drop builder

Visualizations from code

Custom charts

AI-Powered Insight Discovery

Period-over-Period Comparison

Formulas

Interactivity / Ext. platforms

Drilldown

Native array column support

Embeddable AI / Conversational

Intelligent Data Acceleration

Interactivity & Filters

Data Refresh & Performance

Licensing Model

Roles and security

User Management

Domain Independence

Mobile & Tablet Responsiveness

✅ Purpose-built for embedding

(Customer-facing analytics, easy to drop into your app)

✅ Yes

(End users can build, modify, and save their own dashboards)

✅ Full support

(Branding, CSS, custom domains, logos)

✅ Extensive

(Customize every detail with CSS)

✅ Full support

(Languages, currencies, timezones built-in)

✅ Purpose-built

(Handles SaaS with many external tenants out of the box)

✅ Extensive

(Pre-built templates + custom chart options)

✅ Yes

(Fast, intuitive dashboard creation)

✅ Advanced

(Flex SDK, modular, developer-friendly)

✅ Yes

(Supports fully custom visualizations)

❗ Basic

(Simple, covers most use cases)

❗ Basic

(Business-user friendly)

✅ Advanced

(Rich integrations, external workflows, cross-platform triggers)

✅ Advanced

(Multi-level click-through exploration)

✅ Full support

(Works natively with JSON/arrays)

✅ Conversational analytics

(Natural language queries ready to use)

✅ From every 30 seconds

(Near real-time updates)

✅ No extra licenses needed for end users

(Simple, scalable pricing)

✅ Yes

(Granular RBAC + tenant separation)

✅ Full

(Deploy anywhere, use any domain)

✅ Excellent

(Optimized for desktop, tablet, mobile)

❌ Primarily internal BI

(Iframe embedding only, no SDK/API, branding always visible)

✅ Yes

(Drag-and-drop editor, but tied to Looker Studio environment)

❌ Very limited

(Reports always display Looker Studio branding; no custom domains)

❌ Not supported

(Restricted to built-in themes; no global stylesheet)

❗ Limited

(Follows Google account language; no per-report localization or currency settings)

❌ No true multi-tenant model

(Sharing/permissions must be managed manually per report)

❗ Limited

(~28 templates, considered rigid/basic)

✅ Yes

(Editor allows drag, drop, resize of charts and controls)

❌ Not composable

(Community visualizations only; limited to single-chart components)

❗ Limited

(Community visualizations require coding/hosting, no native advanced chart gallery)

❗ Basic

(Preset date ranges only; limited flexibility)

❗ Limited

(Calculated fields exist, but heavy use slows performance)

❗ Limited

(Interactivity restricted to filters and drill actions inside reports)

❗ Limited

(Basic drill actions, shallow hierarchy only)

❗ Partial

(Arrays must be flattened before use; no native support)

❌ Not available

(No natural language or AI support)

❗ Limited

(Minimum 15 min for Sheets; 1–12h refresh for other connectors)

✅ Free version

(Pro at $9/user/month adds governance/admin features)

❗ Limited

(Viewer/Editor/Owner only; tied to Google accounts)

❌ Restricted

(Reports always hosted on lookerstudio.google.com)

❗ With caveats

(Mobile app exists, but dashboards must be optimized manually)

Benefits of Luzmo

Luzmo is fully cloud-based, whereas traditional BI tools often rely on heavy on-prem setups or complex hybrid environments. Here’s why that matters—and how you benefit.

Skip the setup, start innovating

Deploy Luzmo in days—not months. We take care of the heavy lifting so your team can focus on building amazing products and services.

Your analytics, wherever you are

Empower your users with AI-driven insights embedded directly into your app. Luzmo lets you automate analytics, surfacing key trends instantly—no manual digging required.

Slash costs, skip the hardware

Forget about pricey servers and endless maintenance fees. With Luzmo’s cloud-based platform, you only pay for what you need—no hidden surprises.

Stay up to date, always

Forget about manual updates—we automatically keep your dashboards up-to-date with no effort required on your end.

Grow without limits

Whether you’re serving 100 users or 10,000, our cloud infrastructure scales to meet your needs—no performance hiccups or extra dev work required.

Built-in peace of mind

With SOC2 and GDPR compliance baked in, your data is protected around the clock. Sleep easier knowing security is handled by experts.

Luzmo Studio

Luzmo Flex

Luzmo IQ

Switch from

Looker Studio

to Luzmo

Why we clearly stand out from

Looker Studio

✅ Purpose-built for embedding

✅ Yes

✅ Full support

✅ Extensive

✅ Full support

✅ Purpose-built

✅ Extensive

✅ Yes

✅ Advanced

✅ Yes

❗ Basic

❗ Basic

✅ Advanced

✅ Advanced

✅ Full support

✅ Conversational analytics

✅ From every 30 seconds

✅ No extra licenses needed for end users

✅ Yes

✅ Full

✅ Excellent

❌ Primarily internal BI

✅ Yes

❌ Very limited

❌ Not supported

❗ Limited

❌ No true multi-tenant model

❗ Limited

✅ Yes

❌ Not composable

❗ Limited

❗ Basic

❗ Limited

❗ Limited

❗ Limited

❗ Partial

❌ Not available

❗ Limited

✅ Free version

❗ Limited

❌ Restricted

❗ With caveats

Benefits of Luzmo

Skip the setup, start innovating

Your analytics, wherever you are

Slash costs, skip the hardware

Stay up to date, always

Grow without limits

Built-in peace of mind

See for yourself how Luzmo compares to

Looker Studio

Teams worldwide switch to Luzmo. You can do that, too.