Why we clearly stand out from

ThoughtSpot

We’ve broken down the details so it’s easy to compare. Here’s how Luzmo stacks up when you need embedded analytics that look and act like part of your product.

Embedded vs. Internal BI

End User Dashboard Creation & Modification

White-Labeling

CSS Custom styling

Localization

Multi-Tenant Architecture

Dashboard Templates & Charts

Drag-and-drop builder

Visualizations from code

Custom charts

AI-Powered Insight Discovery

Period-over-Period Comparison

Formulas

Interactivity / Ext. platforms

Drilldown

Native array column support

Embeddable AI / Conversational

Intelligent Data Acceleration

Interactivity & Filters

Data Refresh & Performance

Licensing Model

Roles and security

User Management

Domain Independence

Mobile & Tablet Responsiveness

✅ Purpose-built for embedding

(Customer-facing analytics, easy to drop into your app)

✅ Yes

(End users can build, modify, and save their own dashboards)

✅ Full support

(Custom domains, branding, CSS, logos)

✅ Extensive

(Customize every detail with CSS)

✅ Full support

(Languages, currencies, timezones built-in)

✅ Purpose-built

(Designed for SaaS apps serving many tenants out of the box)

✅ Extensive

(Pre-built templates + custom options)

✅ Yes

(Fast, intuitive dashboard creation)

✅ Advanced

(Flex SDK, modular, developer-friendly)

✅ Yes

(Supports fully custom visualizations)

❗ Basic

(Simple, covers most use cases)

❗ Basic

(Quick, business-user-friendly)

✅ Advanced

(Rich integrations and interactivity)

✅ Advanced

(Click-through exploration with intuitive UX)

✅ Full support

(Handles arrays and JSON natively, no flattening)

✅ Conversational analytics

(Natural language queries, ready to use)

✅ From every 30 seconds

(Near real-time delta sync)

✅ No extra licenses needed for end users

(One price covers all)

✅ Yes

(Granular access control, RBAC + tenant separation)

✅ Full

(Deploy anywhere, use any domain)

✅ Excellent

(Optimized for desktop, tablet, mobile)

✅ Both internal + embedded

(Search-driven BI, embedding secondary to internal dashboards)

✅ Yes

(Liveboards let users drag, drop, resize, move visualizations with edit permission)

❌ Limited

(App domain must stay default, in-app branding restricted to logos/colors)

❌ Limited

(UI styling restricted; CSS limited to dev-side SDK, not in-app dashboards)

❌ Limited

(UI locale changes possible, but no currency conversion; must be configured by support)

❗ Limited

(Uses Orgs; requires enterprise licensing; each Org has separate users & data)

❌ Limited

(Liveboards built manually by pinning answers; no template library)

❗ Limited

(Only in edit mode; dashboards can’t be fully built with drag-and-drop)

✅ Advanced

(Visual Embed SDK allows programmatic control of search + dashboards)

✅ Yes

(Supports external chart libraries + custom charts via SDKs)

✅ Advanced

(Year-over-year, month-over-month, advanced time-series)

✅ Advanced

(Supports logical, math, text, and nested formulas via Formula Builder)

✅ Advanced

(Custom actions and Data Push API enable CRM, billing, and external app triggers)

✅ Advanced

(Right-click drill into dimensions with unlimited depth)

❌ Not supported

(Arrays must be flattened or bridged in ETL)

✅ Search-driven NLQ

(Frequent NLQ queries can increase warehouse query costs)

❗ Scheduling only

(Sync jobs every 5–45 minutes; no delta-based refresh)

❗ Depends on plan

(Enterprise/Embedded licenses required; pricing varies by features)

✅ Yes

(RBAC with fine-grained privileges + row-level security; requires support for enablement)

✅ Advanced

(Custom domains possible, but only via embed SDK with CNAME setup)

✅ Yes

(Native iOS + Android apps, responsive dashboards in browsers)

Benefits of Luzmo

Luzmo is fully cloud-based, whereas traditional BI tools often rely on heavy on-prem setups or complex hybrid environments. Here’s why that matters—and how you benefit.

Skip the setup, start innovating

Deploy Luzmo in days—not months. We take care of the heavy lifting so your team can focus on building amazing products and services.

Your analytics, wherever you are

Empower your users with AI-driven insights embedded directly into your app. Luzmo lets you automate analytics, surfacing key trends instantly—no manual digging required.

Slash costs, skip the hardware

Forget about pricey servers and endless maintenance fees. With Luzmo’s cloud-based platform, you only pay for what you need—no hidden surprises.

Stay up to date, always

Forget about manual updates—we automatically keep your dashboards up-to-date with no effort required on your end.

Grow without limits

Whether you’re serving 100 users or 10,000, our cloud infrastructure scales to meet your needs—no performance hiccups or extra dev work required.

Built-in peace of mind

With SOC2 and GDPR compliance baked in, your data is protected around the clock. Sleep easier knowing security is handled by experts.

Luzmo Studio

Luzmo Flex

Luzmo IQ

Switch from

ThoughtSpot

to Luzmo

Why we clearly stand out from

ThoughtSpot

✅ Purpose-built for embedding

✅ Yes

✅ Full support

✅ Extensive

✅ Full support

✅ Purpose-built

✅ Extensive

✅ Yes

✅ Advanced

✅ Yes

❗ Basic

❗ Basic

✅ Advanced

✅ Advanced

✅ Full support

✅ Conversational analytics

✅ From every 30 seconds

✅ No extra licenses needed for end users

✅ Yes

✅ Full

✅ Excellent

✅ Both internal + embedded

✅ Yes

❌ Limited

❌ Limited

❌ Limited

❗ Limited

❌ Limited

❗ Limited

✅ Advanced

✅ Yes

✅ Advanced

✅ Advanced

✅ Advanced

✅ Advanced

❌ Not supported

✅ Search-driven NLQ

❗ Scheduling only

❗ Depends on plan

✅ Yes

✅ Advanced

✅ Yes

Benefits of Luzmo

Skip the setup, start innovating

Your analytics, wherever you are

Slash costs, skip the hardware

Stay up to date, always

Grow without limits

Built-in peace of mind

See for yourself how Luzmo compares to

ThoughtSpot

Teams worldwide switch to Luzmo. You can do that, too.