Dashboards: Dead, Dying or Evolving?

📅 Originally aired: June 3, 2025

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Watch the replay and catch up at your own convenience!

What we discussed

Dashboards are everywhere—but are they actually helping users make better decisions? In this interactive panel discussion, four industry experts unpack the key insights from our 2025 State of Dashboards research report.

We discussed:

• Why 72% of SaaS users still export data to Excel
• What “opinionated analytics” really means (and why it matters)
• How to design dashboards that deliver actual insights, not just pretty charts
• The role of AI agents in analytics—and what humans still do better
• Why interactivity is the #1 pain point in dashboard UX

Whether you're a product builder, data leader or founder, this is the conversation you don’t want to miss.

The panelists

Sara Archer
Chief Revenue Officer at ChartMogul
Analytics advocate, churn fighter, and believer in “opinionated” insights.

Krzysztof (Kris) Szyszkiewicz
Co-founder at Value Ships
Pricing guru, soy sauce philosopher, and Excel export skeptic.

Thomas De Clerck
Co-founder at Luzmo
SaaS analytics veteran, customer-first thinker, and personalization champion.

Moderated by Jonathan Wuurman
VP Marketing at Luzmo
Cap-wearing host and dashboard myth-buster.

Key moments & quotes

💡 “Data is not insight.” — Sara
💬 “Opinionated analytics means offering strong defaults, not limitless options. Trust us to define churn—then explore further if you want.”

💡 “If users export your data, you're just a broker. Not an insight provider.” — Kris
💬 “You want to charge more for analytics? Make dashboards worth staying in.”

💡 “Certified scuba divers welcome. But let surface users breathe too.” — Thomas
💬 “Not everyone needs deep analytics. Some just need a quick, satisfying answer.”

💡 “AI helps ask the right questions, but humans still need to know what to ask.” — Kris
💬 “It’s not about replacing analysts. It’s about making everyone a little more data fluent.”

Bonus content

All stats mentioned in this webinar come from our 2025 survey of +200 SaaS leaders. Dive into the interactive report to explore pain points, trends, and solutions for in-app analytics, built using Luzmo’s own SDK.

• Read the full research report: Dashboards: Dead, Dying or Evolving?
• Dive deep into all the stats and findings: Full report with expert takes