The True Cost of On-Prem vs. Cloud Analytics: What Most Buyers Miss

Have you ever considered that the sticker price is just the beginning? 

It’s tempting to compare cloud analytics platforms to on-premises solutions by looking at headline prices. A monthly SaaS fee on one side, an upfront on-prem quote on the other. 

But as anyone who’s managed IT budgets will tell you, what really matters isn’t just what’s on the first invoice: it’s the total cost of ownership (TCO) over time. The sticker price rarely tells the whole story.

We know it’s not easy to compare options on your own, so we've done the heavy lifting here and created a special comparison.

What you really get with on-premises: upfront and ongoing costs

On-premises deployments are often presented as a one-and-done investment: buy the hardware, get your software licenses, set it up, and you’re ready to go. In reality, these deployments bring a range of ongoing costs that don’t always show up in the initial quote.

Consider a small-scale IT analytics deployment for 10 users:

• Upfront → Hardware and installation can easily run €15,200 (roughly €5,000 for server hardware and €9,200 for software licenses).
• Annually → Maintenance (€1,500/year), IT staff (€20,000/year), energy and cooling (€3,000/year), plus hardware upgrades every three years (€3,000).
• Over 5 years → The total cost can reach €140,700 (not including downtime or any emergency fixes).

For a large-scale, high-performance AI server deployment:

• Upfront → Hardware and installation can reach €430,000.
• Annually → Maintenance (€20,000/year), IT staff (€120,000/year), energy and cooling (€25,000/year), plus hardware upgrades every three years (€60,000).
• Over 5 years → The total cost can reach €871,912 (not including downtime or emergency fixes).

By comparison, five-year cloud costs for the same AI workload can range from €2.36 million to €4.3 million, depending on usage and scale.

Hidden and indirect costs (the line items nobody sells you)

The real surprises start after deployment:

• Maintenance burden: AWS estimates ongoing maintenance at 18–22% of initial costs, every year. Forrester found that 80% of IT budgets are spent on maintenance, leaving just 20% for new projects and improvements.
• Overprovisioning: On-premises resources are often overbuilt “just in case,” leaving servers underutilized. This can inflate costs by three to five times compared to what was planned.
• Technical debt: Hardware and software should be refreshed every 3–5 years, but it’s easy to push upgrades out further (sometimes up to a decade), which increases risk and reduces efficiency.
• Unplanned outages: Infrastructure failures cause downtime, hurt customer satisfaction, and sap productivity.
• Security and compliance: Keeping up with patches, compliance audits, and data protection requires dedicated expertise.

Opportunity cost: what your team could be doing instead

There’s also the cost you can’t see on a balance sheet: time and focus. Every hour your IT team spends maintaining, patching, or troubleshooting infrastructure is an hour not spent on strategic projects, launching new features, or improving the customer experience. Over time, the opportunity cost can dwarf the direct expenses.

Cloud analytics: what changes (and what’s included)

Cloud analytics platforms are designed to eliminate most of these headaches.

Instead of big up-front investments and ongoing surprises, you pay a predictable monthly fee, and the vendor takes care of the rest.

For example, Luzmo’s cloud pricing includes:

• Basic: €995/month for up to 100 monthly active users, with 24-hour query logs and essentials.
• Pro: €2050/month, supporting larger teams and more advanced options.
• Elite: €3100/month, unlocking full feature access, custom charts, whitelabeling, and dedicated support.

With these plans:

• There are no separate line items for maintenance, upgrades, or infrastructure.
• Scaling up is instant, no need to purchase or deploy new servers.
• Support and platform improvements are included as standard.
• Security patches, new platform improvements and bug fixes are automatically deployed, instead of always running behind the latest software version.
• Budgeting becomes much more straightforward, with fewer hidden surprises.

Comparing five-year cost: on-prem vs. cloud, side by side

For organizations comparing on-premises analytics (as offered by BI vendors like Metabase or Reveal, which can offer unlimited users) with managed cloud analytics, it’s important to balance both user flexibility and the hidden costs that come with self-hosted solutions.

Here’s how the total cost of ownership can play out over five years for a typical enterprise deployment (using industry averages for on-premises, and published cloud pricing for a 1000-user scenario):

Cloud cost calculated as €3,100/month × 12 months × 5 years = €186,000 (for 1000 users). On-premises cost assumes unlimited users, but costs for infrastructure, support, and upgrades still scale with organization size.

While some on-premises platforms allow for unlimited users at a fixed software cost, operational expenses—like support, upgrades, and hardware—still rise with scale. For most organizations, managed cloud platforms deliver a clearer, more predictable TCO and a much lower resource burden for IT teams.

When on-prem still makes sense

There are times when on-premises deployments are genuinely the right call:

• Regulated industries with strict data residency rules
• Organizations with specialized security needs
• Massive, predictable workloads (where you can guarantee high, constant usage)

But for the majority of organizations, especially those that value speed, agility, and flexibility, the cloud is not only cost-effective – it’s a way to offload complexity and focus on what matters most.

On-premises analytics: what else to keep in mind

Many analytics buyers wonder if running on-premises is a shortcut to lower costs or better control. While some solutions do allow private deployment, it’s important to factor in all the additional expenses: ongoing maintenance, security updates, infrastructure, and staffing.

If your organization has unique needs or strict requirements, make sure you’re looking at the total cost over five years, not just the up-front savings.

And if you’re facing a tough decision, our team is always happy to share benchmarks and walk you through a real-world TCO analysis, so you can make an informed choice.

Make a decision with all the facts

Sticker price tells only part of the story. When evaluating analytics platforms, make sure to count every cost, not just the obvious ones. Think about the time, staff, and risk you’re willing to take on—and where your team’s focus will make the biggest impact. If you want a transparent, real-world comparison of your options, our team is always ready to help.