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When you need business intelligence and data analytics but don’t feel like dealing with enterprise tools like Microsoft Power BI or Tableau, there are not that many choices.
And when your primary use case is embedded analytics, the number of good choices shrinks considerably.
One of the popular ways to do data analytics, data exploration, and visualization, especially for an embedded use case is ThoughtSpot.
Launched in 2012, the idea of ThoughtSpot is to make data visualization available to everyone, regardless of their skill levels.
But there is more to selecting a vendor than ease of use.
Pricing is a major consideration too, and today, we’ll show you how much ThoughtSpot costs.
Before we get into the pricing model, it’s important to understand the core product and its main aspects.
ThoughtSpot positions itself as an Agentic Analytics Platform - an AI-powered analytics solution built for everyone, from data scientists to business users. Its mission is simple: to turn data into live, explainable insights directly inside your everyday tools and workflows.
At the heart of the platform are AI Agents, including the latest Spotter 3, which lets users ask questions in natural language and get instant, governed answers on live data. No SQL, no coding, and no manual reporting. A user can type, “Which products delivered the highest margin this quarter?” and get accurate results, complete with visual context and drill-down options.
Beyond AI search, ThoughtSpot uses augmented dashboards (Liveboards), Analyst Studio for deeper modeling with SQL, R, or Python, and Embedded Analytics for seamless integration into web or SaaS products.
It connects with all major cloud data sources, including Snowflake, Google BigQuery, Databricks, Amazon Redshift, Azure Synapse, and more, all to make sure that users can analyze and act on real-time data wherever it lives.
In short, ThoughtSpot is recognized as the modern standard for AI-powered, self-service BI, combining human-friendly interaction with the scalability and security enterprises need.
ThoughtSpot has updated its pricing structure for 2026 to make its Agentic Analytics Platform more accessible for smaller teams and scaling businesses.
There are two components: ThoughtSpot Analytics and ThoughtSpot Embedded. Let's start with the first one.
The Essentials plan now starts at $25 per user per month (billed annually). It’s designed for small teams looking to find and share insights with AI-powered analytics. You get access to dynamic interactive dashboards, actionable insights, and support for 5 to 50 users, handling up to 25 million rows of data.
Next up, the Pro plan starts at $50 per user per month (billed annually). It’s built for growing teams that want to tap into agentic AI analytics to drive smarter decisions. You’ll get AI-infused dashboards, the Spotter AI Agent (25 queries per user per month), support for 25 to 1,000 users, and the ability to analyze up to 250 million rows of data.
Finally, the Enterprise plan is designed for large organizations that need enterprise-grade AI analytics at scale. Pricing is custom, based on team size and use case requirements. This tier includes dynamic AI dashboards, Spotter AI Agent access, unlimited users, and unlimited data capacity.
All ThoughtSpot Analytics plans include search-driven analytics, natural language queries, and AI-generated insights to help teams explore data without needing SQL. The main differences lie in data limits, user capacity, and the level of AI functionality available.
If you want to embed dashboards or create customer-facing analytics, you’ll still need to combine your Analytics plan with ThoughtSpot Embedded, which comes with its own pricing structure.
If your goal is to embed AI-powered analytics directly into your SaaS product or customer portal, the ThoughtSpot Embedded plans are designed for that use case. Unlike most BI tools such as Tableau or Power BI, ThoughtSpot treats embedding as a first-class capability rather than an add-on. With its developer-friendly API and SDK, you can integrate dashboards quickly and deliver actionable insights to end users without building analytics from scratch.
When it comes to pricing, there are two tiers: Developer and Enterprise.
The Developer plan is free, giving you a hands-on way to test the product and explore embedding workflows. It includes:
It’s ideal for proof-of-concept projects, demos, or smaller teams that want to experiment with embedding before scaling.
The Enterprise plan is usage-based, and you’ll need to contact sales for custom pricing. It unlocks advanced AI and enterprise-grade features, including:
In short, ThoughtSpot Embedded is powerful for developers, but it’s not easy to predict long-term costs. Its consumption-based pricing means you’re charged for every query or dashboard action your end-users perform. If you have an active customer base that interacts frequently with embedded dashboards, those query costs can add up quickly - sometimes reaching $5-6 per dashboard load per user.
By contrast, Luzmo takes a more predictable approach to embedded analytics. You can estimate monthly costs based on user volume and dashboards, without worrying about background queries inflating your invoice.
Compared to the 2025 ThoughtSpot pricing, the new structure may look simpler at first glance, but when you dig deeper, the details reveal both flexibility and unpredictability. While the company highlights transparency across its Essentials, Pro, and Enterprise tiers, real-world costs can still vary widely depending on the number of users, query volume, and embedded workloads.
Historically, the platform relied on a consumption-based pricing model, where every action, like a dashboard refresh or query, affected billing. Although new pricing tiers now anchor costs per user ($25 for Essentials, $50 for Pro, and custom for Enterprise), this doesn’t fully remove usage uncertainty. For larger organizations, this can make financial forecasting difficult, especially when business teams access data frequently or run complex queries.
Each ThoughtSpot plan delivers access to AI-powered analytics, automation, and scalable data exploration. The platform’s automated insights feature continues to stand out by surfacing patterns and correlations across datasets. Business users can get instant answers from natural language queries without needing SQL, but the accuracy of those answers often depends on data modeling quality and the skill of the admin team behind the setup.
In terms of security and governance, the ThoughtSpot product includes advanced data encryption and standard security controls to safeguard sensitive information. Enterprise-level customers gain row-level access control, audit trails, and stronger compliance options. However, reports from some users suggest that maintaining this environment can be resource-intensive, particularly for teams without a dedicated BI or security specialist.
While ThoughtSpot’s automation and AI promise a faster route to insights, cost predictability and complexity remain pain points. The platform helps organizations gain insights from large data sets, but those benefits may come with overhead - both financial and operational. If you rely heavily on embedded analytics or large-scale deployments, the long-term expense can easily outweigh the initial savings.
In short, ThoughtSpot delivers cutting-edge technology for data-driven organizations, yet its pricing and maintenance model demand careful consideration. Businesses should evaluate whether they truly need enterprise-grade scalability or if a simpler, more predictable embedded BI tool would serve them better.
At Luzmo, we can offer an embedded analytics setup that has transparent pricing you can actually understand. Our embedded plans start at $995 per month, which gets you 100 dashboard viewers and full access to Luzmo IQ for AI-assisted insights.
You also get consumption-based pricing for self-service analytics. But the key difference is that you can determine how much it will cost every month. Luzmo doesn’t run background queries or hidden processes that inflate your invoice overnight.
Each plan includes access to Luzmo Studio, where your team can build, test, and refine dashboards in minutes, and Luzmo Flex, which lets you embed analytics seamlessly into any app or workflow. Developers can go deeper using Agent APIs to automate data interactions, control dashboard behavior, and extend analytics functionality across your product.
You always know what you get with each pricing plan, and you always get what you pay for.
On top of that, we have an AI chart generator that helps you turn questions into visual insights instantly. We’re also API-first, which will make your developers happy. You can connect a variety of data sources easily and build a deep integration between your embedded dashboards and your existing tech stack.
Finally, Luzmo is built for customization. You can adjust dashboard design, widgets, language, currency, and time zones so every end-user has a personalized analytics experience that fits their context perfectly.
The honest answer is: you can’t really tell upfront. Pricing depends heavily on your use case, usage frequency, and data volume. Aside from the main Analytics plan, everything else is unclear and unpredictable. For embedded use cases, your monthly invoice is determined by how often your end-users interact with dashboards, since every query and refresh consumes credits. That makes accurate forecasting nearly impossible.
If you’d rather use an embedded analytics tool that’s easy to set up, powerful to customize, and has fully transparent pricing, check out Luzmo. With Luzmo IQ, Studio, Flex, and Agent APIs, you get AI-powered insights, full creative control, and flexible embedding options for any SaaS product.
You can visit our pricing page to see exactly how much Luzmo costs, or talk to our sales team to learn how we can help you launch analytics your customers will actually love.
Check out this section for trending answers from other users currently using ThoughtSpot, one of today’s most recognized BI tools for search-driven analytics.
ThoughtSpot includes essential data protection controls such as encryption, access restrictions, and audit logs. These ensure that all users and data remain secure within the platform, whether you’re managing internal or embedded dashboards.
Yes. Enterprise-grade protection in ThoughtSpot’s pricing plans adds compliance support, row-level security, and advanced access controls. This makes it a reliable analytics software choice for companies handling large-scale or sensitive datasets.
All data within ThoughtSpot is encrypted both in transit and at rest. Disk-level and pipeline-level encryption guarantee that no business information is exposed during processing or storage.
Support options vary by subscription tier. Under premium plans, ThoughtSpot provides faster response times for critical issues, ensuring quick resolution and smooth operations across users and data environments.
Yes, using ThoughtSpot in a shared environment is safe. It supports logical multi-tenancy, meaning each customer’s data is kept separate and secure even when hosted on the same infrastructure.
Through its search-driven analytics experience, ThoughtSpot allows users to ask questions in natural language - no SQL or coding skills required. This helps business users quickly get insights from BI tools without relying on data scientists.
Yes. For example, the cost for ThoughtSpot can increase as more users query embedded dashboards. Since pricing is usage-based, each query or report consumes credits, which can add up for companies with heavy reporting needs.
Yes, there’s a free plan that allows teams to test ThoughtSpot before committing. It’s ideal for smaller teams or startups exploring modern analytics software without upfront costs.
All plans and pricing information can be found on ThoughtSpot’s pricing page. There, you can compare features across tiers, explore enterprise capabilities, and calculate potential cost for ThoughtSpot based on your users and data volume.
AI-powered insights make using ThoughtSpot faster and more intuitive. The system automatically detects data patterns, highlights trends, and delivers suggestions through SpotIQ, helping both technical and non-technical users make better decisions in less time.
Build your first embedded data product now. Talk to our product experts for a guided demo or get your hands dirty with a free 10-day trial.
