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Q2 was anything but quiet at Luzmo HQ.
More than a few teams said “enough is enough” with their old analytics setup.
As the dust settles, a few crystal-clear patterns have emerged. Here’s what we heard (over and over) from new customers about why they chose Luzmo for their next chapter in analytics.
A major reason teams chose Luzmo in Q2: the need for easier, more flexible dashboard creation.
Companies looked for ways to put analytics directly in the hands of account managers or business users, not just developers. Luzmo’s Embedded Dashboard Editor (EDE) became a main differentiator, especially for organizations where account managers build and manage dashboards for large clients.
In multiple deals, the ease of Luzmo’s drag-and-drop editor was frequently cited. Clients appreciated the flexibility, noting they weren’t limited in what they could create for their end users. For many, this shift meant less time spent on support requests and fewer developer bottlenecks.
Fast deployment kept coming up as a key reason for switching to Luzmo. Several teams shared frustrations with slow, resource-intensive rollouts from previous solutions—whether they used Looker Studio, in-house builds, or other platforms.
One agency, previously building dashboards for multiple brands in Looker Studio and BigQuery, needed a system that scaled as they grew. Managing dashboards for every client had become unmanageable. Luzmo helped them move to a more scalable setup, with “speedy deployment” cited directly in their decision notes. Other SaaS providers highlighted the ability to onboard new clients in weeks instead of months, freeing up resources for business growth.
Companies in growth mode consistently named scalability as a core requirement. Luzmo’s multi-tenant capabilities, flexible user management, and white-labeling were highlighted across several deals.
A technology platform compared Luzmo against in-house builds and Grafana. The deciding factors included polished visuals, straightforward implementation, and the ability to quickly roll out dashboards for each client. Other SaaS companies specifically called out the plug-and-play toolkit as a way to manage analytics at scale while keeping developer workload low.
First impressions mattered to every team moving to Luzmo in Q2. Many new customers emphasized the importance of delivering dashboards that looked modern, polished, and on-brand for each client.
Multiple companies described how Luzmo made it easy to build visually appealing dashboards with minimal effort. One specifically noted the value of offering “nice visuals” to customers. Sales teams found these design features supported their pitches and made analytics more attractive to prospective clients.
Consistent, responsive support made a clear impact. Several deals referenced “strong support from champion” as an influential factor. Teams described onboarding that was smooth and practical, and they valued clear, direct communication throughout implementation.
In feedback, some customers highlighted that Luzmo’s approach helped them “kill a few birds with one stone at a good price.” Fast responses and real, hands-on assistance were mentioned in several deal notes.
Add up the stories, and the pattern is obvious. Teams picked Luzmo because they wanted analytics that are flexible, quick to launch, visually impressive, and easy to scale. Support that actually delivers results made all the difference.
Build your first embedded data product now. Talk to our product experts for a guided demo or get your hands dirty with a free 10-day trial.
