Qlik Embedded Analytics: The Beginners' Guide

Embedded Analytics
Apr 11, 2024
Qlik Embedded Analytics: The Beginners' Guide

Choosing a business intelligence tool in 2024 is extremely difficult since there are so many decisions to make. The right data integration capabilities, a variety of visualizations, machine learning, and AI capabilities… These are just some of the many things to look at. And Qlik Sense is one of the most popular choices out there.

But while its analytics capabilities are known as exceptional, how does it perform in an embedded setting? Today, we talk about Qlik embedded analytics and whether or not it’s a good choice for a SaaS product or website.

A bit about Qlik Sense

Qlik Sense is a web-based data analytics platform offered by Qlik and commonly used in enterprise businesses with large data sets. Qlik Sense is known for its associative data model, which allows users to explore data dynamically. In the world of BI, it’s renowned for its real-time analytics and easy user interface, allowing various types of business users to create dashboards and explore data.

Its self-service BI analytics solution, coupled with the cloud collaboration functionality, makes it a superb choice for data analysis and visualization for companies of all sizes.

Qlik for embedded analytics: the basics

Qlik embedded analytics helps you launch intuitive dashboards in a SaaS product or a website. It promises no-code and pro-code workflows and allows your developers to embed and customize dashboards.

qlik for embedded analytics

They have templates for embedded dashboards in different industries: supply chain, finance, sales, marketing, and many others.

Similar to ThoughtSpot, it offers AI-powered analytics to its users, allowing for faster decision-making for everyone, without knowledge of big data or data analytics. And also similarly to ThoughtSpot, user reviews state that to get AI to work, you need detailed preparation first.

In other words, the data first needs to be cleaned, modeled, and prepared for analysis. So, you need capable data scientists on board before handing off the data to a business executive for some AI exploration.

Data connectors and data sources

Connecting your data to a Qlik dashboard is a walk in the park, at least when it comes to the variety of choices. You can use Qlik’s APIs and let your developers build the integration with your app. And if you want to try some built-in integrations, there are lots of options:

  • Data warehouses (Databricks, Google Bigquery, MongoDB, and many others)
  • CRMs (Salesforce, SugarCRM, Microsoft Dynamics)
  • Communication (MailChimp, Slack, Microsoft Teams, SurveyMonkey)
qlik sense connectors and data sources

Overall, there are more than 160 different data sources you can connect to your dashboard to allow for more data-driven decisions in your team.

Setting up these data sources to connect to your dashboard requires selecting your data tables and the data you want to import, and then building your data model and joining the tables together. In other words, you’ll need someone who’s an expert in Qlik Cloud Analytics to set up the connectors and workflows.

The end-user experience

The goal of an embedded analytics dashboard is to provide real-time data to end users in various industries and use cases. For the most part, does that well, but users complain about the lack of customization.

qlik review on

Font size, font color, sizes and shapes of charts, all of this is pretty difficult to change. This not only affects internal reporting applications - whether in the cloud or on-premise - but also your end-users who need self-service analytics.

Qlik embedded analytics pricing

According to Qlik’s pricing page, the most affordable plans start at just $20 per user per month, with a minimum of 10 users to even get started. The pricing page also states that you can get embedded analytics in this package, but it’s pretty unlikely you’ll get much value since you cannot connect to cloud databases.

The reality is that you have to opt for the Premium plan at $2,700 per month to get access to integrations. This plan gets you 50GB of data annually, 10 full users (who can create dashboards and interact with them), and unlimited basic users (who can view dashboards and reports).

The problem is that for an embedded use case, 50GB can run out very quickly, especially if you have a large user base. You’re forced to go for an Enterprise plan that does not have pricing disclosed on the company website.

We searched far and wide for the exact pricing for Qlik embedded analytics, but there are no clues anywhere online. To find out the specific details for your use case, you have to get in touch with their sales team.

The better alternative to Qlik for embedded analytics

The problem with Qlik is that like Power BI and Tableau, it’s a tool primarily built for business intelligence use internally. To make use of augmented analytics, predictive analytics, and all of the best Qlik features, you’re going to need a Qlik expert on standby. Add this cost to the already high price of the enterprise plan and using Qlik for embedded analytics becomes very expensive and complex.

Luzmo can solve both of these problems at once. Thanks to our API-first approach, you can connect just about any app to your embedded dashboard. A newbie developer can set up, embed and run your dashboard within a few hours - not days or months.

Our pricing is transparent and you know exactly how much you’re going to pay for the number of your internal users and end-users, as well as the data they use up every month.

And the best part is that you can get started completely free. Sign up for your free trial and see how quickly you can get your embedded dashboard up and running on your website!

Mile Zivkovic

Mile Zivkovic

Senior Content Writer

Mile Zivkovic is a content marketer specializing in SaaS. Since 2016, he’s worked on content strategy, creation and promotion for software vendors in verticals such as BI, project management, time tracking, HR and many others.

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