Why we clearly stand out from

Looker

We’ve lined up the facts so you can quickly see the difference. Here’s how Luzmo stacks up against Looker when it comes to embedded analytics.

Embedded vs. Internal BI

End User Dashboard Creation & Modification

White-Labeling

CSS Custom styling

Localization

Multi-Tenant Architecture

Dashboard Templates & Charts

Drag-and-drop builder

Visualizations from code

Custom charts

AI-Powered Insight Discovery

Period-over-Period Comparison

Formulas

Interactivity / Ext. platforms

Drilldown

Native array column support

Embeddable AI / Conversational

Intelligent Data Acceleration

Interactivity & Filters

Data Refresh & Performance

Licensing Model

Roles and security

User Management

Domain Independence

Mobile & Tablet Responsiveness

✅ Purpose-built for embedding

(Customer-facing analytics, easy to drop into your app)

✅ Yes

(End users can build, modify, and save dashboards)

✅ Full support

(Branding, CSS, custom domains, logos)

✅ Extensive

(Customize every detail with CSS)

✅ Full support

(Languages, currencies, timezones built-in)

✅ Purpose-built

(Handles SaaS tenants out of the box)

✅ Extensive

(Pre-built templates + custom chart options)

✅ Yes

(Fast, intuitive dashboard creation)

✅ Advanced

(Flex SDK, modular, developer-friendly)

✅ Yes

(Supports fully custom visualizations)

❗ Basic

(Simple, covers most use cases)

❗ Basic

(Business-user friendly)

✅ Advanced

(Rich integrations and interactivity)

✅ Advanced

(Click-through, multi-level exploration)

✅ Full support

(Works natively with JSON/arrays)

✅ Conversational analytics

(Natural language queries ready to use)

✅ From every 30 seconds

(Near real-time updates)

✅ No extra licenses needed for end users

(Simple, scalable pricing)

✅ Yes

(Granular access control, RBAC + tenant separation)

✅ Full

(Deploy anywhere, use any domain)

✅ Excellent

(Optimized for desktop, tablet, mobile)

❗ Primarily internal BI with limited embedding

(Embedding via iframes/SDK, secondary focus)

✅ Yes

(Users with edit permissions can rearrange and edit dashboards)

❗ Limited

(Private-label options exist, but still loads Looker UI in iframe; custom domains limited)

✅ Advanced

(Supports CSS injection and theming at dashboard level)

❗ Partial

(Supports UI translations; currencies & timezones depend on warehouse setup)

❗ Partial

(Achieved with user attributes + access filters; no isolated workspaces)

❗ Limited

(LookML blocks/templates exist, but fewer than rivals; developer-heavy)

❗ Partial

(Model-driven; tiles can be resized/rearranged, but not full drag-and-drop)

✅ Advanced

(Extension framework + Embed SDK allows custom UI components & integrations)

✅ Yes

(Custom charts available via Marketplace or custom builds)

✅ Advanced

(Native functions for YoY, QoQ, MoM, etc.)

✅ Advanced

(Supports custom fields + table calculations)

✅ Advanced

(Action Hub + API push data to 3rd-party systems)

✅ Advanced

(Multiple drill paths supported, flexible)

❌ Not supported

(Arrays must be unnested in SQL; no native array viz)

❌ Not available

(Only SQL-based querying, no NLQ)

❗ Limited

(Default 1h live query refresh; no built-in 30s delta sync)

❗ Limited

(Pricing complex; licensing per user + base fees)

✅ Advanced

(Row-level security; integrates with IAM/RBAC from cloud providers)

✅ Advanced

(Supports 50+ SQL dialects, strong multi-cloud support)

❗ Web-only

(No desktop app; mobile optimized but limited editing)

Benefits of Luzmo

Luzmo is fully cloud-based, whereas traditional BI tools often rely on heavy on-prem setups or complex hybrid environments. Here’s why that matters—and how you benefit.

Skip the setup, start innovating

Deploy Luzmo in days—not months. We take care of the heavy lifting so your team can focus on building amazing products and services.

Your analytics, wherever you are

Empower your users with AI-driven insights embedded directly into your app. Luzmo lets you automate analytics, surfacing key trends instantly—no manual digging required.

Slash costs, skip the hardware

Forget about pricey servers and endless maintenance fees. With Luzmo’s cloud-based platform, you only pay for what you need—no hidden surprises.

Stay up to date, always

Forget about manual updates—we automatically keep your dashboards up-to-date with no effort required on your end.

Grow without limits

Whether you’re serving 100 users or 10,000, our cloud infrastructure scales to meet your needs—no performance hiccups or extra dev work required.

Built-in peace of mind

With SOC2 and GDPR compliance baked in, your data is protected around the clock. Sleep easier knowing security is handled by experts.

Luzmo Studio

Luzmo Flex

Luzmo IQ

Switch from

Looker

to Luzmo

Why we clearly stand out from

Looker

✅ Purpose-built for embedding

✅ Yes

✅ Full support

✅ Extensive

✅ Full support

✅ Purpose-built

✅ Extensive

✅ Yes

✅ Advanced

✅ Yes

❗ Basic

❗ Basic

✅ Advanced

✅ Advanced

✅ Full support

✅ Conversational analytics

✅ From every 30 seconds

✅ No extra licenses needed for end users

✅ Yes

✅ Full

✅ Excellent

❗ Primarily internal BI with limited embedding

✅ Yes

❗ Limited

✅ Advanced

❗ Partial

❗ Partial

❗ Limited

❗ Partial

✅ Advanced

✅ Yes

✅ Advanced

✅ Advanced

✅ Advanced

✅ Advanced

❌ Not supported

❌ Not available

❗ Limited

❗ Limited

✅ Advanced

✅ Advanced

❗ Web-only

Benefits of Luzmo

Skip the setup, start innovating

Your analytics, wherever you are

Slash costs, skip the hardware

Stay up to date, always

Grow without limits

Built-in peace of mind

See for yourself how Luzmo compares to

Looker

Teams worldwide switch to Luzmo. You can do that, too.