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Domo is an enterprise-grade business intelligence tool with powerful features and visualizations.
And while you can find the most relevant information about their product only, almost all Domo reviews state that pricing is a bit of a mystery.
There is no publicly available pricing for Domo anywhere online, as potential customers should reach out to get a personalized quote.
Today, we’ll show you what you can expect from Domo pricing so you don’t have to book any demos with their sales team.
If you want to build real-time dashboards with Domo, you can try the tool out for free for 30 days before opting for a paid plan.
Domo offers three paid plans:
The pricing model offers pretty much identical features across plans, with the only difference being the volume of what you can access.
The free trial gives you access to the platform, self-service education, some onboarding support, and free online training sessions.
As far as features and limitations go in the free trial, this BI platform does not openly show them on its pricing page.
It unlocks tier 1 support and a shared account team. In other words, an account manager for many other clients, including you. Self-serve education is built in and you can get additional services for this cloud-based tool, such as implementation and expert consulting.
It gives you all of that plus volume discounts for higher credit consumption. You get an assigned account team just for you and priority customer support.
You get a private AWS link for accessing your data, HIPAA compliance, and additional discounts for volumes.
On top of standard package costs, you need to purchase additional credits for dataflows, data visualization, storage, and more. This is what Domo calls consumption-based pricing, and it’s a very common setup in most BI tools. Here is how those credits are used:
While you know what action consumes an appropriate amount of credits, you won’t know how it works in real-life applications until you start using Domo.
Based on all of our research, every customer gets a different quote. For mid-sized companies, you can expect Domo to cost you anywhere from $20,000 to $50,000, while enterprise customers can pay anywhere from $50,000 to $100,000 and higher, depending on usage.
According to user reviews, you have to pay a license fee per user which is flat and multi-tier. These licenses cost $750 per user and there is no way to downgrade your access. In other words, all stakeholders get the same license, whether a viewer or a developer.
On top of that, the bulk of the price is Domo credits that are pre-built into the price. Data-driven teams that purchase Domo can choose a number of credits per year which are distributed across all users.
Theoretically, you can have unlimited users who can tap into a shared credit pool until it runs out. For example, if someone needs to do data analysis and visualization in an ad hoc report for some quick decision-making, they can use up credits once and not touch Domo for months.
These are the most common issues:
The first and most obvious is that for teams of all sizes, Domo is very expensive. A bigger company can expect to pay well over six figures annually, depending on the data storage, outputs, and desired use cases.
While having unlimited users is an advantage, you have to pay a full license for each one. For example, other enterprise BI tools and Domo competitors like Tableau or Microsoft Power BI have different levels of access in their licenses. A developer license is more expensive, but a viewer one with just the basic functionality is cheaper.
Then there is the issue of predicting your annual usage. It can be difficult to estimate your use of connectors, ETL services, APIs, various data sources, etc. For internal reporting, this may not be such a huge problem as you can typically forecast how many on-demand reports and dashboards you may need.
However, consider the embedded analytics use case. You have to accurately predict how many users you will have in a year and how much data storage, ingestion and writing they will use in that time frame. Making the wrong business decisions here can affect your overall profitability as your Domo bills can go through the roof.
Domo pricing is structured around credit-based usage, making it crucial for organizations to understand how many credits they will need for their specific data analytics and data science requirements. Businesses working with higher data volumes often benefit from volume discounts, while those handling lower data volumes may find the Domo price more accessible but must still consider their credit allocation.
The Domo software offers key features such as the ability to create automated reports, but organizations may find that they prefer additional dedicated support to fully leverage the platform. For those seeking personalized assistance, preferred support packages or a dedicated support advisor can enhance the user experience and help maximize value.
While the platform’s flexibility caters to a wide range of needs, understanding credit usage and selecting the right support options is essential to ensure Domo’s pricing structure aligns with your organization's goals and budget.
Tired of tools such as Domo that don’t tell you what you’ll have to spend each month? Luzmo has three pricing plans, and you can see them all on our main pricing page:
You know exactly what you get in each plan and how much the total cost is.
While Domo is an excellent tool in its own right, Luzmo is the better choice for modern, advanced analytics.
Don’t just take our word for it - book a free demo with our team to learn more.
Do you have more questions? Find the answers here:
Domo uses a combination of flat user licensing and a credit-based pricing model. Every user, whether a developer or viewer, pays the same license fee, often cited as around $750 per user. Additionally, organizations prepay for credits, which are used for features such as dashboards, connectors, and data storage.
The free trial gives you limited-time access to core platform features, self-service education, and onboarding support. It’s a good way to test Domo’s features and interface and some basic tools before committing, but it doesn’t reveal the full extent of credit consumption.
Roughly, yes, but only in ballpark terms. For mid-sized businesses, Domo's annual cost ranges from $20,000 to $50,000. For enterprises, pricing may exceed $100,000. Since quotes depend on usage, no fixed base user fee applies across the board.
Yes, and that’s a sticking point for many. Unlike other BI tools that separate viewer and creator roles, Domo charges a flat fee per user with no downgrade option. That means even someone who logs in twice a month to check a dashboard pays the full price.
Credits are consumed based on actions like importing data, building dashboards, or sharing results. While you can technically create reports without limit, each activity draws from your credit pool. Once it runs out, you’ll need to purchase more, or reduce usage.
It depends on your budget and reporting needs. If you plan to create reports regularly across multiple departments, the costs can add up quickly. Teams with predictable workflows and data volumes can manage their resources more effectively, but unpredictable usage may result in costly overages.
Build your first embedded data product now. Talk to our product experts for a guided demo or get your hands dirty with a free 10-day trial.
