2024 Domo Pricing: How Much Does it Cost?

Data Visualization
Jul 4, 2024
2024 Domo Pricing: How Much Does it Cost?

Domo is an enterprise-grade business intelligence tool with powerful features and visualizations. And while you can find the most relevant information about their product only, almost all Domo reviews state that pricing is a bit of a mystery.

There is no publicly available pricing for Domo anywhere online, as potential customers should reach out to get a personalized quote. Today, we’ll show you what you can expect from Domo pricing so you don’t have to book any demos with their sales team.

Domo pricing plans

If you want to build real-time dashboards with Domo, you can try the tool out for free for 30 days before opting for a paid plan. Domo offers three paid plans:

  • Standard
  • Enterprise
  • Business Critical

The pricing model offers pretty much identical features across plans, with the only difference being the volume of what you can access.

domo pricing plans

The free trial gives you access to the platform, self-service education, some onboarding support, and free online training sessions. As far as features and limitations go in the free trial, this BI platform does not openly show them on its pricing page.

The Standard plan unlocks tier 1 support and a shared account team. In other words, an account manager for many other clients, including you. Self-serve education is built in and you can get additional services for this cloud-based tool, such as implementation and expert consulting.

Enterprise gives you all of that plus volume discounts for higher credit consumption. You get an assigned account team just for you and priority customer support.

In Business Critical, you get a private AWS link for accessing your data, HIPAA compliance, and additional discounts for volumes.

On top of standard package costs, you need to purchase additional credits for dataflows, data visualization, storage, and more. This is what Domo calls consumption-based pricing, and it’s a very common setup in most BI tools. Here is how those credits are used:

domo credits

While you know what action consumes an appropriate amount of credits, you won’t know how it works in real-life applications until you start using Domo.

How much does Domo cost?

Based on all of our research, every customer gets a different quote. For mid-sized companies, you can expect Domo to cost you anywhere from $20,000 to $50,000, while enterprise customers can pay anywhere from $50,000 to $100,000 and higher, depending on usage.

According to user reviews, you have to pay a license fee per user which is flat and multi-tier. These licenses cost $750 per user and there is no way to downgrade your access. In other words, all stakeholders get the same license, whether a viewer or a developer.

domo licenses

On top of that, the bulk of the price is Domo credits that are pre-built into the price. Data-driven teams that purchase Domo can choose a number of credits per year which are distributed across all users.

Theoretically, you can have unlimited users who can tap into a shared credit pool until it runs out. For example, if someone needs to do data analysis and visualization in an ad hoc report for some quick decision-making, they can use up credits once and not touch Domo for months.

The problems with Domo pricing

The first and most obvious is that for teams of all sizes, Domo is very expensive. A bigger company can expect to pay well over six figures annually, depending on the data storage, outputs, and desired use cases.

While having unlimited users is an advantage, you have to pay a full license for each one. For example, other enterprise BI tools and Domo competitors like Tableau or Microsoft Power BI have different levels of access in their licenses. A developer license is more expensive, but a viewer one with just the basic functionality is cheaper.

Then there is the issue of predicting your annual usage. It can be difficult to estimate your use of connectors, ETL services, APIs, various data sources, etc. For internal reporting, this may not be such a huge problem as you can typically forecast how many on-demand reports and dashboards you may need.

However, consider the embedded analytics use case. You have to accurately predict how many users you will have in a year and how much data storage, ingestion and writing they will use in that time frame. Making the wrong business decisions here can affect your overall profitability as your Domo bills can go through the roof.

Try a more transparent Domo alternative

Tired of tools such as Domo that don’t tell you what you’ll have to spend each month? Luzmo has three pricing plans, and you can see them all on our main pricing page:

luzmo pricing

You know exactly what you get in each plan and how much the total cost is. Some other reasons to choose Luzmo include:

  • Ease of use with a powerful drag and drop builder
  • A wide array of visualization tools and chart types for visualizing metrics and KPIs
  • Easy to embed into any software or SaaS tool, fits into your existing tools and workflows
  • A large number of data integration choices, with ETL tools, data warehouses, business tools, and more
  • Flexible API that makes it easy to connect dashboards to your existing software, without advanced knowledge of data science or programming languages like SQL

While Domo is an excellent tool in its own right, Luzmo is the better choice for modern, fast embedded analytics.

Don’t just take our word for it - book a free demo with our team to learn more.

Mile Zivkovic

Mile Zivkovic

Senior Content Writer

Mile Zivkovic is a content marketer specializing in SaaS. Since 2016, he’s worked on content strategy, creation and promotion for software vendors in verticals such as BI, project management, time tracking, HR and many others.

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