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Domo is one of the leaders in the business intelligence arena. Its wide range of products and features, real-time data, easy dashboards, and reports - are just some of the many reasons why it’s a leader in the data analytics industry.
However, you may be looking at other cloud-based tools that offer similar, if not better features at more competitive pricing and better suited for your unique business requirements.
Let’s take a look at some BI tools that give Domo a run for their money.
If you take a look at Domo reviews, you’ll notice quite a few complaints that keep repeating from unhappy customers.
The first one is the Domo pricing. This analytics platform is notorious for its cryptic pricing that is painfully difficult to figure out. Each potential customer gets a personalized quote and there is no way to find out your annual bill before reaching out to their sales team.
The second is their interactive dashboards. Although there are many different data visualization choices (150+), the customization options are not the best. Many times, the person creating the dashboard won’t be able to produce the kind of end result they want the end user to see.
Performance is not the greatest feature of this analytics tool. Although Domo has an amazing number of connectors and data sources, the data fetches fairly slowly, especially with big data sets.
Customer service is notoriously bad. Domo has a steep learning curve, especially for those without a data science background. If you get stuck, don’t rely on customer service because it can take days to get an answer.
Last but not least, their AI features leave much to be desired. If you want to use AI for decision-making based on Domo dashboards, you have to do significant preparation beforehand.
Now that you know why Domo is not such an amazing choice, let’s find the business intelligence platform that works better for your business analytics needs.
Maybe you want a tool like Domo, but more user-friendly.
Or maybe, you want something with similar connectors to Domo, but better performance, more automation, and easier workflows. Whatever your data-driven team is looking for, there are some great Domo alternatives to consider and choose from.
Looking for your next embedded analytics tool? Luzmo isn’t trying to be everything for everyone like some giant BI platforms. Instead, it excels at one thing: embedded dashboards for self-service analytics scenarios.
With Luzmo, you can build advanced analytics dashboards for your product and hook them up via a powerful API to your data stack (data warehouses, lakes, SaaS apps) so you can analyse data in real time, simplify your data visualisation workflow and help non-technical users explore results rather than just view them.
Here’s where the product lineup gets exciting:
- Luzmo Studio: Embed fully white-labelled, highly customisable dashboards into your app with minimal dev effort. Drag-and-drop interface, real-time analytics, responsive layouts - built to fit your product.
- Luzmo Flex: A developer-first SDK that gives you the building blocks to craft bespoke analytics experiences. Ideal when you need full control and want to connect data from multiple sources, or build custom UI/UX beyond a standard dashboard.
- Luzmo IQ: Embed natural-language analytics - users ask questions in plain English and get charts, insights, summaries instantly. Great for non-technical users or those who want “ask questions about your data” style analytics.
- Agent APIs: AI-powered endpoints that automate dataset discovery, formula generation, visualization, even conversational analytics. So your analytics can proactively deliver insights rather than wait for a user-led dashboard.
These modules mean you can choose the level of embedding and customisation your product requires, from simple embedded dashboards (Studio) to full blown data-product experiences (Flex + IQ + Agent). Luzmo truly supports both product-teams and business users with a cloud-based BI platform mindset.
Why this matters:
- For non-technical users, you can deploy an intuitive interface where users explore dashboards, drill down, ask questions, and see insights without writing SQL.
- For developers/product teams, you get flexibility to build, embed, customise and deploy fast, often in hours not weeks.
- You get connectors to major data warehouses & sources, live updates, interactive visualisations, and the architecture to embed analytics seamlessly into your app or SaaS product.
- Transparency & speed: Because the focus is narrow (embedded analytics) the product is simpler to deploy and quicker to show value versus big legacy tools.
Best for: SaaS teams and product companies that need embedded analytics built-in, want to empower their end-users with decision-making tools, and don’t want to spend months developing a BI ecosystem from scratch.
Bottom line: If you’re choosing the right tool for embedded analytics now, Luzmo deserves serious consideration, especially if your goal is to create interactive dashboards, empower non-technical users, connect data from multiple sources, and embed analytics as part of your product experience.
Get a free trial of Luzmo now.
Looking for an enterprise-level tool that can be used by companies of all sizes? Whether you use it on premise or as Tableau Server, this tool has everything you need to turn complex data into actionable insights.
Owned and managed by Salesforce, Tableau has a large variety of analytics tools, data sources, and visualizations to choose from. And if you need help with your BI microstrategy, creating data pipelines, etc., you can easily find a Tableau expert for hire. Or just contact their customer support to give you a helping hand, since they’re pretty good.
The downside is that doing any kind of customization in Tableau is time-intensive and you’ll have to get expert help. The pricing can also be pretty restrictive for small businesses.
For embedded analytics, Tableau is clunky and overly complex.
Domo and Looker are two common choices with enterprise audiences, and it’s no wonder that Google’s Looker gets that kind of attention. It’s very powerful, with a large number of analytics features, backed by LookML, their proprietary language for semantic data models. It’s famous for its huge variety of visualizations and the level of customization you can do in your dashboards.
There is just one slight problem with Looker and that is the fact you really need a few great developers experienced in this tool to get the kind of stunning dashboards you see online. To set up data management and modeling, you really need data science expertise.
Then there is the biggest problem of them all: Looker’s pricing is on par with Domo and you can expect your annual invoices to go into six figures, easily.
If you’re already using other tools in the Microsoft tool stack, grabbing the on-premise or online version of Power BI is a no-brainer. It’s based on Azure and connects to a variety of data sources and online databases, from Amazon AWS to popular data warehouses. You can create ad-hoc reports and dashboards in various shapes and formats with ease.
Thanks to its presence in the market, two things are possible. One, you can troubleshoot problems online and figure out just about any issue regarding data sources, visualizations, data modeling, etc. Second, finding a good Power BI data engineer is fairly easy.
The downside is that Power BI is not very beginner-friendly and you need at least one data specialist on board to build things up. It’s also primarily built for desktops, so don’t expect amazing performance on mobile devices or in web browsers. Also, the pricing can be restrictive if you have a small team and pay for all the licenses and queries.
Sisense is a modern, fast tool that lets you visualize your most important metrics and KPIs and it is built for modern, embedded analytics. It’s very developer-friendly and has multiple ways of building and embedding dashboards into various software tools.
The tool gets praise for its technical aspects, but at the same time, getting anything beyond the basics (e.g. predictive analytics) can be complex for beginners. You need a dedicated engineer or a few to get Sisense off the ground.
And like Domo, Sisense has a pricing model that is very secretive. We have looked at Sisense pricing though, and it costs around $10-20,000 annually to get started.
Qlik has a range of products that promise unearthing insights from huge piles of data. Their feature called “Stories” lets you take snapshots of data in different points in time and then compile them into a dashboard for an easy overview.
In reality, Qlik can be incredibly difficult to use, even for seasoned data scientists. The issues with performance don’t help either - datasets can take a long time to fetch and load, making it a poor choice for embedded analytics.
Also like Domo, Qlik pricing is cryptic if you’re looking for an enterprise plan.
Domo has great analytics capabilities and data integration with just about any platform that exists. If you want superior data analysis and great connectivity, Domo can be an excellent choice for BI. However, it’s also plagued by slow performance, poor customization options, and pricing that requires a crystal ball to uncover.
If you’re looking for a BI tool that lets you create and embed beautiful dashboards in your software, with a drag and drop builder, great customization options, and transparent pricing.
We know it’s a complex decision, so you can book a demo with our team to learn more before trying Luzmo out.
Domo is a cloud-based BI platform designed for teams that want to connect multiple data sources and get real-time insights through dashboards. It’s known for its powerful analytics and large library of connectors, but many users find its functionality complex and its pricing unclear. If your business needs lean toward simpler tools with faster setup and transparent costs, it makes sense to explore alternatives that offer comparable ease of use and stronger embedding features.
Some of the most popular options include Luzmo, Tableau, Looker, Power BI, Sisense, Qlik Sense, and ThoughtSpot. These BI platforms let you explore and analyze data with better functionality for specific use cases, from embedded dashboards to enterprise-scale analytics. For example, Luzmo focuses on intuitive drag-and-drop dashboards for SaaS teams, while ThoughtSpot uses natural language queries to simplify data exploration for both technical and non-technical users.
Each tool connects to hundreds of data sources, but they differ in how they integrate and prepare that data. Some offer built-in ETL tools for data preparation, cleansing, and transformation. Others, like Luzmo or Power BI, easily plug into existing pipelines so teams can spend more time analyzing rather than moving data. Choosing the right tool depends on whether you prefer a self-contained analytics stack or an open cloud-based platform that connects to external data warehouses.
If ease of use is your top priority, Luzmo and ThoughtSpot stand out. Both tools make it possible for technical and non-technical users to explore data visually, create reports, and gain real-time insights without writing SQL. Luzmo’s intuitive drag-and-drop dashboards simplify building analytics experiences across teams, while ThoughtSpot’s natural language interface lets anyone ask questions and instantly view visual results.
Pricing varies widely, from free tiers to enterprise contracts. Tools like Power BI use a per user per month model, while others like Sisense and Qlik offer custom pricing based on data volume and deployment scale. Luzmo focuses on transparent, usage-based pricing that scales with your business needs, offering the flexibility of a cloud-based platform without hidden fees.
Before switching, evaluate your business needs:
1. How many data sources do you need to integrate?
2. Do you require ETL tools or automated data preparation?
3. Will non-technical users need to perform data exploration and reporting?
4. Do you need real-time insights and powerful analytics shared across teams?
If so, compare data visualization tool options that match your workflow. The best alternative will help you explore and analyze data easily, automate prep, and scale without losing ease of use.
Domo remains strong in enterprise analytics thanks to its wide integrations and powerful analytics, but its high cost, complex setup, and limited customization make many companies explore alternatives. In 2025, 2026 and beyond, platforms like Luzmo and ThoughtSpot provide faster deployment, clearer pricing, and modern AI capabilities, giving organizations a better cloud-based platform fit for their business needs.
Build your first embedded data product now. Talk to our product experts for a guided demo or get your hands dirty with a free 10-day trial.
