2024 GoodData Pricing: How Much Does it Cost?

Data Visualization
May 14, 2024
2024 GoodData Pricing: How Much Does it Cost?

Data is the currency of the future and without data, you and your business are missing out on business opportunities and new revenue streams. And if a data analytics platform promises AI-fueled analytics and easy data discovery for all, you’re going to hear them out. Today, we talk about GoodData.

It’s one of the newcomers in the world of BI, but its AI-backed approach, ease of use and customization options are making it a popular choice for businesses of all shapes and sizes.

Today, you’ll find out how much GoodData costs and how their pricing model works for internal and embedded use cases.

GoodData pricing: Internal analytics

There are two main pricing tiers in GoodData, the first one being for those who want data visualization features for their own team.

In this tier, there are three pricing plans:

  • Startup: $30 per user per month
  • Professional: $30 per user per month + $1,500/month platform fee
  • Custom: you have to reach out to get a quote

Let’s explore each of them.

The Startup plan

First off, this plan has a free trial for 30 days where you can explore every functionality of this business intelligence software. Note that there is no free plan, where you can use GoodData with limited features for free indefinitely.

In the Startup plan, you can get up to 30 users at the price of $30 per month. However, you should know that the minimum user count is 10, which translates to the minimum cost of Startup being $300 per month.

You get access to all the data sources (Snowflake, Azure, SQL Server, BigQuery, Redshift, Databricks, and many other data warehouses and data products), regardless of the number of users or the price you pay. 

You get access to 1,000 FlexCache results, which is essentially GoodData’s proprietary name for a database. 

Some other features include unlimited dashboards and reports, whitelabeling with dashboard customization, custom domain URLs, and more.

This plan allows you to embed your GoodData dashboard internally so it can be accessed for self-service within your own team, for faster decision-making, data forecasting and more.

The most interesting part of the Startup plan is about what it does not include.

You don’t get:

  • Multi-region deployment
  • 99.5% guaranteed uptime SLA
  • Self-hosted deployment
  • HIPAA compliance
  • The ability to connect to a data source in your private network
  • A dedicated customer support manager

The elephant in the room is the fact that GoodData does not support self-hosted deployment in this plan, which is what many users would expect when comparing it to the likes of Tableau and Power BI.

Mind you, for an embedded analytics setting, the cloud is the preferred solution. However, if you want GoodData for internal reporting, this might be a dealbreaker. Typically, larger, enterprise businesses need on-premise, self-hosted reporting, which you can only get in a higher pricing plan in this tool.

The Professional plan

The Professional plan includes everything from Startup but has a few changes. Primarily, you get 5,000 FlexCache results, allowing you to manage more datasets and do heavier data analysis.

You still don’t get multi-region support, guaranteed uptime SLA or self-hosted deployment. All of the things that are missing in the Startup plan are missing here too.

The main difference is that you get 5,000 FlexCache results, you have access to unlimited data and users (each one costing an additional $30), and all of that comes with an extra $1,500 cost.

Once again, one of the biggest use cases for many teams that report internally is having access to self-hosted analytics, which is lacking here. 

The Custom plan

In the custom plan, you get enterprise-level security, unlimited data and users and a few other perks. In terms of FlexCache, you get 10,000 results.

Other features missing in cheaper plans include dedicated clusters, multi-region deployment, guaranteed uptime, self-hosted deployment, HIPAA compliance (on top of GDPR and SOC2) and more.

In other words, to get access to all the advanced features, you’re forced to jump for the enterprise plan.

GoodData pricing: embedded analytics

If you want to create and embed dashboards for your end-users, GoodData is one of the better choices in the market today. There are two pricing plans to choose from in this tier for embedded analytics:

  • Professional: from $1,500 per month
  • Custom: you have to reach out to get a quote

Let’s explore both options.

The Professional plan

If you have a SaaS tool and want to embed dashboards with your key metrics, this is the cheapest ticket to get started with GoodData. The starting price is $1,500 for the platform and you have to pay extra per workspace you use for your customers.

A workspace is a subset of users in your SaaS product, or in other words, every user. You’ll have to get one workspace for every user who accesses a dashboard in real-time. A workspace can also be one department or a group of users with their own ID.

You get unlimited users and data, but of course, you have to pay for each user on this plan. There are 5,000 FlexCache results available.

Similarly to the plans in the internal reporting tier, you get all the data sources and unlimited self-service dashboards and reports. Whitelabeling and customization are present too, which comes in handy if you want to embed your visualizations properly in your product. 

In terms of embedding, you can do it via iFrame or web components, which isn’t exactly no-code, but it’s as easy as it gets. There is a declarative API for all metadata definitions, too.

You can also make use of React SDK and Python SDK for integrations, development, and data management. However, you do not get access to usage analytics where you can determine how much each user is contributing to your monthly GoodData bill.

The key features that are missing in the lower internal reporting plans are missing here too, which is okay, except for one. Multi-region deployment can come in handy if you have users across different countries and you want to keep your data stored in their region for regulatory compliance, for example. 

You can’t do that unless you opt for the more expensive, Custom plan. Not having access to 24/7 technical support and a dedicated customer support manager can also be a deal breaker.

The Custom plan

There is no publicly available pricing and you have to get in touch with sales to learn more. What we do know is that you get 10,000 FlexCache results and all the features that are missing in the lower internal plans and the Professional embedded plan.

The Custom plan is geared towards bigger SaaS companies that need all the bells and whistles - HIPAA compliance, 99.5% uptime, usage analytics and many others.

Should you buy GoodData?

It depends. If you want a tool for internal reporting, GoodData costs about the same as more established options such as Microsoft Power BI and Tableau. But the cost of the product is only a small portion of the total price.

If you have an internal team of data analysts, engineers and scientists, there is a higher likelihood that they will know their way around Power BI or Tableau. In other words, they won’t have to spend time learning the ins and outs of GoodData features.

If you’re after the AI-powered features, there are better alternatives for this, such as Luzmo and ThoughtSpot.

In the end, there are very few cases where you can outright say how much GoodData will cost you. It’s best to get in touch with their sales team to get a personalized quote based on your needs and preferences.

Try the GoodData alternative with better value for money

At Luzmo, we specialize in embedded analytics and we offer you an alternative to GoodData you can’t say no to.

Luzmo is easy to embed into your product, fully customizable, and comes with mostly the same features in the most expensive GoodData plans. But most importantly, Luzmo’s pricing is transparent and you know exactly what you’ll pay every month.

Book a free demo with our team today so we can tell you more about turning data into insights in your app.

Mile Zivkovic

Mile Zivkovic

Senior Content Writer

Mile Zivkovic is a content marketer specializing in SaaS. Since 2016, he’s worked on content strategy, creation and promotion for software vendors in verticals such as BI, project management, time tracking, HR and many others.

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