Brand
The Luzmo brand
Logos, colors, and guidelines for press, partners, and marketing.
About Luzmo
Luzmo (formerly Cumul.io) is embedded AI analytics for software teams: embed AI-driven, customer-facing analytics your customers trust, everywhere your users work: in your product, in chat, and in any AI agent you build. Founded in 2015 in Leuven by Karel Callens, Haroen Vermylen, and Thomas De Clerck.
Logos
Wordmark
Dark grey / black
Neon yellow
Light blue / purple
White
Brandmark
Dark grey + neon yellow
Light blue / purple + neon yellow
Brand colors
- #A0AEFF
Luzmo Lavender
#A0AEFF
- #5B5FEF
Luzmo Blue
#5B5FEF
- #EBFF00
Luzmo Neon Yellow
#EBFF00
- #100F0A
Luzmo Black
#100F0A
- #BF05B8
Luzmo Magenta
#BF05B8
- #FFFFFF
Surface White
#FFFFFF
Typography
Embed AI analytics your customers trust.
Space Grotesk
Display and headings
Weight 700, negative tracking. Section headlines and titles.
Embed AI analytics your customers trust.
Manrope
Body and UI
Weight 400. Paragraphs, UI, everything that is not a headline.
Embed AI analytics your customers trust.
JetBrains Mono
Code and metrics
Code snippets, data values, technical labels.
Do's & don'ts
Follow these rules when using Luzmo logos and colors in press, events, partner materials, and social posts.
Do
- Use the logo files from this media kit—SVG or PNG at the sizes provided.
- Keep clear space around the logo at least equal to the height of the “L” in the wordmark.
- Use the brand colors and approved logo variants listed on this page.
- Pick a logo color with strong contrast against the background (e.g. black or lavender on white, white or yellow on dark).
- Use our tagline exactly as written, or ask us before adapting it.
- Contact press@luzmo.com for co-branding, sponsorship lockups, or questions not covered here.
Don't
- Don't stretch, squeeze, rotate, or redraw the logo.
- Don't change logo colors or combine them with unapproved gradients or effects.
- Don't place the logo on busy photos or patterns without enough contrast.
- Don't use outdated logos, former company names (e.g. Cumul.io), or old taglines.
- Don't imply partnership, endorsement, or investment without written approval from Luzmo.
- Don't register domains, social handles, or product names that include “Luzmo” without permission.
Download the full media kit
SVG and PNG logos in every brand color, ready for press and partner use.