Luzmo Flex has empowered us to go beyond the constraints of traditional dashboards, allowing us to easily create custom data analytics with unprecedented flexibility.
Sarah NerbySenior Software Engineer, Element Logic
Your brand, all the way down
White-label embedded analytics you ship as your own product
Not bolted on beside your product. Rendered inside it, in your design system, on every screen your users open.
4.6/5 on G2 and Capterra
analytics.salescompass.com/performanceLuzmo branding: off
No iframe, no vendor mark.
Trusted by
- 4.6/5 from 100+ reviews on G2 & Capterra
- Lansweeper skipped 3 years of build
White-label by architecture
Your brand goes all the way down, not just on top
White-label embedded analytics is analytics embedded so natively that your end users cannot tell it apart from your own product.
- No iframe
- No seams
- No third-party branding
Internal BI bolts on a branding layer.
Luzmo was built to disappear.
Nothing to give it away
Your components, your type, your palette, your domain. No vendor mark on load, in exports or on error states.
One UX your users already know
No second login, no context switch, no layout that breaks on a phone. It behaves like the rest of your product.
Live in days, not weeks
Theming, multi-tenancy and governance ship with it, so your team is not rebuilding the hard parts per customer.
And when it leaves your app, it still carries your name. A white-label MCP server and Agent API answer under your brand in chat, agents and workflows.
Embedded MCP serverMore terms like this one: embedded analytics glossary
Proof in production
Product teams already shipping it as their own
Luzmo's flexibility and ease-of-use were unmatched in any other platform we evaluated. It is so easy and fun to use.
Cedric SpaasProduct Expert Analytics, Marigold
Native vs iframe
Your users can spot an iframe. Even when they can't name it.
It starts as a feeling. It ends as a support ticket.
- Third party cookies break auth
- Security reviews every embed
- A scroll inside a scroll
- Nothing is linkable
- Your CSS stops at the border
Capabilities
Everything you can make yours
Colors, fonts, logo, domain, right down to a single component. If your users can see it, you can make it look like yours.
| Capability | White-label, native Luzmo | Custom branding Theming on an embed | Internal BI Plus a branding layer |
|---|---|---|---|
| Native components, not an iframe | ✓ | ~ | ✗ |
| Colors, fonts and CSS | ✓ | ✓ | ~ |
| Your logo, including login and emails | ✓ | ~ | ~ |
| Your own domain | ✓ | ✓ | ~ |
| Zero third-party branding | ✓ | ✓ | ~ |
| White-label included, not a license upgrade | ✓ | ✗ | ✗ |
| Control down to one component | ✓ | ~ | ✗ |
| The MCP runs under your name, not ours | ✓ | ✗ | ✗ |
| Governed by your authorization, not a copy | ✓ | ~ | ✗ |
The short answers
What product teams ask first
What is white-label embedded analytics?
Embedded analytics taken to the point of indistinguishability. The test is not whether it matches your colors. It is whether an end user, or a prospect in a demo, could name the vendor behind it.
What can be white-labeled?
The components themselves, then everything around them.
- Native components
- Colors, fonts, CSS
- Your logo
- Login screen
- Emails
- Your domain
- Branding removal
- MCP and agents
How is it different from internal BI with a branding layer?
A branding layer changes the skin, not the architecture. Internal BI was designed to be the destination your users go to, so it cannot render natively in your DOM. The difference shows up as iframe versus web component.
How do you keep it white-label at scale?
Multi-tenancy, governed per customer. Themes, logos and domains resolve per tenant on your existing auth, so onboarding a customer with their own branding is configuration, not a new build.
FAQ
All your questions answered.
Is white-label the same as custom branding?
No. Custom branding restyles a visible third-party embed. White-label removes the third party from the experience, rendering analytics as native components inside your product.
What does white-label mean in Slack or Claude, where it is not our product?
The answer arrives under your name, not ours. A white-label MCP server exposes your data as your own tool, so the chart in the chat carries your branding and stays scoped to that customer.
Can analytics be served from our own domain?
Yes. Outbound email from your own domain is documented publicly, and serving the app and API from a customer domain runs in production today. Setup is coordinated with our team.
Can every "Powered by Luzmo" mark be removed?
Yes. A "Powered by Luzmo" bar and a Luzmo-logo loader are present until switched off, and both are controlled per dashboard rather than account-wide.
Does white-label cover self-service, not just fixed dashboards?
Yes. The editor, filters and exploration carry your branding too. Marigold sells a white-label dashboard editor to its own clients as a paid add-on.
What is the smallest thing a developer can control?
Binding an individual data column to an individual chart slot. ACK goes further and decomposes the editor itself into single controls you place where you want them.
How is data kept separate between our customers?
Property-based access control scopes every query to the tenant, reusing your existing authorization rather than duplicating it. Query and usage logs are available for review.
Is white-label available on every plan?
Yes, on every plan. White-labeling, including removing Luzmo branding entirely, is included from Starter upward, not held back as an upgrade.
Ship it as yours
Fifteen minutes, your brand, your data model. We will show you where the seams would have been.
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