Build, Buy or Hybrid?

"Can we build it?" is usually the easy question. "Should we keep owning it?" is harder.

This decision framework helps product teams decide which parts of the analytics experience to build, buy, or share with a platform.

• Separate customer experience from analytics infrastructure
• Understand the real long-term cost of owning the analytics layer
• See when building makes sense because analytics is part of your IP
• Know when buying lets your team stop rebuilding infrastructure customers never need to notice
• Learn how a hybrid model keeps control of UX while sharing platform ownership
• Compare your options across differentiation, capacity, complexity, and speed
• Map which analytics layers your team should continue to own as the product grows

Use the framework to make the build vs buy decision based on ownership, not just engineering capability.