Karel Callens

Leadership

Co-founder at Luzmo; writes about embedded analytics strategy and SaaS data products.

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More from this author

Embedded Analytics

Analytics 2.0: The Future Is Here

The goal was never dashboards. The goal was always decisions.

Apr 14, 2026 4 min read

Embedded Analytics

Build Analytics Backwards: Why Great Data Products Start at the Dashboard

Stop building analytics from the bottom up! Learn why the end-first approach delivers faster insights, reduces technical debt, and treats data as a product rather than just infrastructure.

Feb 9, 2026 7 min read

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