The 2-Minute Strip Test

If you removed the data from your product tomorrow, would customers still get the value they came for?

The 2-Minute Strip Test helps product teams find out whether analytics is just a useful feature or becoming part of the product itself.

• Identify how much customer value depends on data
• Spot the signals that analytics is becoming product infrastructure
• Test whether removing analytics would weaken the product
• See how data fits into the customer workflow
• Understand when different users need different analytics experiences
• Learn why analytics requirements often survive even when dashboards disappear
• Decide when analytics should be treated as something your product needs to operate, not just display

Run the test and find out how central data really is to your product.