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Comparison guide

Luzmo vs Omni for embedded analytics

Luzmo helps data-intensive companies make analytics part of the product experience: embedded dashboards, tenant-aware analytics, controlled self-service, and AI inside the workflows customers already use. Choose Omni when you need one warehouse-governed layer across internal BI, embedded analytics, and AI.

Last verified:Sources: Luzmo developer documentation (opens in new tab), Luzmo pricing (opens in new tab), Omni embedding documentation (opens in new tab), Omni data modeling (opens in new tab), Omni acquires Explo (opens in new tab).

Short answer

ChooseLuzmoif

  • Analytics is part of your product experience.
  • Analytics should render as part of your UI.
  • You want a price before the first call.

ChooseOmniif

  • Employees and customers share one governed model.
  • Your data team works in dbt, Git, and branches.
  • Customers need analyst-grade self-service.
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4.6/5 on G2(opens in new tab) and Capterra(opens in new tab)

What product teams gain with Luzmo

Lansweeper
"With Luzmo, we skipped three years of development time and immediately jumped to a full-blown solution."
Maarten Saeys, CPO, Lansweeper
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The practical differences at a glance

Six buyer-level splits. Scan Luzmo against Omni in about thirty seconds.

These differences affect ownership, implementation effort, customer experience, and how analytics evolves with your product.

Choose Luzmo when analytics must behave like a product capability. Choose Omni when one governed semantic layer across internal BI and customer-facing analytics is the primary goal.

What Luzmo and Omni are

Both are genuine embedded analytics platforms. This is not internal BI versus embedded analytics: Omni acquired Explo and invests heavily in embedding. The difference is scope and delivery. Luzmo is shaped around the analytics inside your product. Omni is shaped around one semantic layer that also serves your own teams.

Luzmo and Omni both support embedded analytics. The practical question is where the center of gravity sits. Luzmo is built for data-intensive companies where analytics is part of the product, and part of the customer experience. If the same governed metrics must also serve your employees and AI agents, Omni’s semantic model is designed for that. Omni acquired Explo in October 2025 and announced a 12-month transition for Explo customers. Software teams are a frequent Luzmo buyer. The category is customer-facing analytics in data-intensive products, not SaaS only.

Luzmo
Embedded analytics and AI for data-intensive companies where analytics is part of the product. A semantic layer grounds dashboards, APIs, and Luzmo IQ on one metric model, with tenant scope on every surface, delivered through web components, framework SDKs, Flex, or iframe.

Last verified:Sources: Luzmo semantic layer (opens in new tab), Luzmo embedded analytics (opens in new tab), Luzmo developer documentation (opens in new tab).

Omni
An AI analytics platform on a warehouse-first governed semantic model. The same model powers internal BI, embedded dashboards and workbooks, Omni Apps, and AI agents, with external embedding through signed SSO in an iframe.

Last verified:Sources: Omni (opens in new tab), Omni embedding documentation (opens in new tab), Omni data modeling (opens in new tab).

Key differences in one minute

Five documented differences. Each block is a fact, then why it matters for a buyer, then the source.

  1. 1. Components in your UI vs a governed iframe

    Luzmo renders through web components, React, Vue, and Angular SDKs, Flex, or iframe, authorized by a short-lived embed token. Omni embeds dashboards, workbooks, Apps, and AI chat through a signed SSO URL in an iframe, with postMessage events. The Omni embed package signs URLs on your server. A React SDK, web components, or single-chart embed is not documented.

    Why it matters: Product teams that need one KPI inside a non-analytics screen, or charts that follow their design system, should test components. If a contained analytics area is enough, the Omni iframe is highly interactive. The host can send four event types into Omni, and Omni emits fifteen.

    Last verified:Sources: Luzmo developer documentation (opens in new tab), Omni embedding documentation (opens in new tab), Omni embed package (opens in new tab), Omni events sent to the embed (opens in new tab), Omni events emitted by the embed (opens in new tab).

  2. 2. Embedded analytics vs one analytics platform

    Luzmo centers on analytics in the product you ship, with one metric model feeding dashboards, APIs, and AI. Omni’s schema, shared, and workbook models, with promotion between them, feed internal BI, embedded content, and AI agents from the same definitions.

    Why it matters: Ask how much of your company’s analytics governance should live in the embedded vendor. If the answer is all of it, Omni is built for that. If the analytics layer should be scoped to the product, Luzmo is.

    Last verified:Sources: Luzmo semantic layer (opens in new tab), Omni data modeling (opens in new tab).

  3. 3. Token scope vs model extensions

    Luzmo scopes each customer session with an embed token. Account overrides on that token can switch database, schema, or credentials per tenant. Omni documents row-level access filters, dynamic schemas, dynamic database environments, and shared extension models that let one tenant add metrics on a common model.

    Why it matters: Both route tenants to their own data. If a few enterprise customers need their own metrics on a shared model, Omni extension models are designed for that. If tenants share one model and differ in data scope, token scope is simpler to run.

    Last verified:Sources: Luzmo multi-tenant data (opens in new tab), Omni embed best practices (opens in new tab).

  4. 4. Product-scoped editor vs analyst workspace

    Luzmo gives customers an embedded dashboard editor inside your product. Omni Create Mode opens a fuller workspace: point-and-click, spreadsheet formulas, SQL where permitted, AI, and sharing inside an automatically created customer folder.

    Why it matters: More power is not always better for product users. Decide whether customers should customize dashboards or work as analysts inside your product.

    Last verified:Sources: Luzmo pricing (opens in new tab), Omni Create Mode (opens in new tab), Omni spreadsheet tabs (opens in new tab).

  5. 5. Public plan vs quote plus AI credits

    Luzmo publishes Embedded Everywhere from €1,995 / $2,495 per month billed annually, plus AI and Warp usage. Some contracts scale on monthly active users instead. Omni does not publish plan prices. AI usage is metered in credits, billed at $1.00 per credit beyond the included allotment.

    Why it matters: Headline prices are not TCO. Omni queries your warehouse live, so add warehouse compute, AI credits, and internal users to both quotes before calling either cheaper.

    Last verified:Sources: Luzmo pricing (opens in new tab), Omni AI usage and credits (opens in new tab).

Feature comparison

Documented capabilities, not product quality. Partial means the capability is supported under a plan, embedding mode, framework, or other documented constraint, not that it is inferior. Not documented means we found no first-party documentation, not that the capability is absent.

Showing 5 AI capabilities.

Detailed feature comparison of Luzmo and Omni.
Feature LuzmoOmni Conditions / scope
Embedded conversational AI

Last verified:Sources: Luzmo IQ (opens in new tab), Omni embedded AI chat (opens in new tab).

Yes

Luzmo IQ in the host application, on the same model and token as the dashboards.

Yes

Embedded AI chat, limited to chosen connections and topics.

See cell notes

Dashboard-aware AI

Last verified:Sources: Luzmo IQ (opens in new tab), Omni AI (opens in new tab).

Yes

IQ uses the current dashboard, filters, and chart context.

Yes

Chat with Content, formerly Dashboard Agent.

See cell notes

MCP server

Last verified:Sources: Luzmo MCP server (opens in new tab), Omni AI agent guide (opens in new tab).

Yes

Hosted MCP with embed-token tenancy.

Yes

MCP server that can run as the embedded user, enforcing that user’s permissions.

See cell notes

Bring your own LLM (BYOLLM)

Last verified:Sources: Luzmo IQ model integration (opens in new tab), Omni model providers (opens in new tab).

No

IQ runs on Luzmo’s managed model integration. BYOLLM is not an official offer.

Yes

Bedrock, Anthropic, OpenAI, Snowflake Cortex, Grok, Vertex AI, and Databricks Genie.

Plan constraint

Omni: Enterprise plan

AI usage metering

Last verified:Sources: Luzmo pricing (opens in new tab), Omni AI usage and credits (opens in new tab).

Yes

500 governed AI conversations per month in the public package, then usage.

Yes

AI credits with per-user and per-customer caps. $1.00 per credit beyond the allotment.

See cell notes

How the analytics reaches your users

Luzmo starts from the application user and your UI. Omni starts from the governed model and extends it to customers. That is an operating-model difference, not a checkbox.

The practical comparison is where the analytics starts and how it lands in your product.

Luzmo

  1. 1 Your customer signs into your product.

  2. 2 Your backend issues a short-lived embed token.

  3. 3 Components, SDKs, Flex, or iframe render in your UI with that tenant scope.

Omni signed embed

  1. 1 Warehouse and dbt feed the schema model.

  2. 2 The shared model holds governed definitions.

  3. 3 Workbooks, dashboards, Apps, and agents query it.

  4. 4 A signed SSO session renders the content in an iframe in your app.

When Luzmo is a better fit, and when Omni is a better fit

The fit depends on scope. Luzmo when analytics lives in the product you ship. Omni when customer analytics shares a governed model with internal BI and AI.

When Luzmo is a better fit

  • Components in your product UI

    Web components, React, Vue, and Angular SDKs, and Flex render analytics inside your screens, including a single KPI outside any dashboard. Omni documents iframe embedding.

  • Public production starting price

    Embedded Everywhere starts from €1,995 / $2,495 per month billed annually, plus AI and Warp usage. Omni does not publish plan prices.

  • Self-service scoped to the product

    Customers edit dashboards in your product without being handed a full analytics workspace.

  • Same number on every surface

    Product-facing metrics sit in one model that dashboards, APIs, and IQ read with the same tenant token.

  • Embedded analytics is the whole job

    The product and the plan are organized around analytics in the product you ship, not internal BI seats.

Assess your Omni migration scope

When Omni is a better fit

  • One semantic layer for employees, customers, and AI

    Definitions move from workbook to shared model and are reused across internal BI, embedded analytics, and agents.

  • dbt, Git, and branches

    One-way dbt Semantic Layer import, Git on the major providers, and Branch Mode. Luzmo does not document a dbt integration or Git workflow.

  • Tenant extension models

    A common model plus per-tenant metrics, without duplicating the foundation.

  • Analyst-grade customer self-service

    Create Mode adds spreadsheet tabs, SQL where allowed, AI, and sharing inside each customer’s folder.

  • Model choice and hosting options

    Bring your own model across seven providers on Enterprise, AWS and Azure regions, and ISO 27001.

Decision guide

Pick from the scenario. Shared governed metrics, dbt workflows, or analyst customers point to Omni. Analytics as a feature of your product points to Luzmo.

  • Customer-facing analytics is the job

    Start with Luzmo. The product, SDKs, and plan are organized around analytics inside your app.

    Better fit: Luzmo

  • Employees and customers must use the same governed metrics

    Omni deserves a close look. One semantic layer serves internal BI, embedded analytics, and AI.

    Better fit: Omni

  • Your data team runs on dbt, Git, and pull requests

    Omni dbt import, Git integration, and Branch Mode fit that workflow.

    Better fit: Omni

  • Analytics must appear across React, Vue, or Angular screens

    Luzmo web components and SDKs target this. Omni documents iframe embedding.

    Better fit: Luzmo

  • Some customers work like analysts

    Omni Create Mode offers spreadsheet, SQL, and AI inside the embed.

    Better fit: Omni

  • An embedded AI assistant must respect each customer’s permissions

    Both enforce tenant scope on AI and MCP. Run the same questions on both.

    Better fit: Both. Run the same job in each.

  • You need a price before procurement

    Luzmo publishes a starting price. Omni requires a quote.

    Better fit: Luzmo

  • You are leaving Explo

    Omni acquired Explo in October 2025 and announced a 12-month transition for Explo customers. Omni is the supported path. Compare it with Luzmo on the same rebuild scope before you commit.

    Better fit: Both. Run the same job in each.

Pricing snapshot

No universal cheaper answer. Luzmo publishes one plan, then usage. Omni is quote-based, with AI metered in credits.

Luzmo

One plan, Embedded Everywhere, from €1,995 / $2,495 per month billed annually. The bill is a platform fee plus AI and Warp usage. Some contracts scale on monthly active users instead. The public package includes 500 governed AI conversations per month. Warp includes 100 million rows, then $0.25 per extra million. White-labeling, self-service, and governed AI are included. Enterprise changes deployment, not the product.

Omni

Omni does not publish plan prices. The site routes buyers to a trial or a demo. AI usage is measured in credits, with admin caps per user and per customer entity, billed at $1.00 per credit beyond the included allotment. Bring-your-own model keys are an Enterprise plan feature.

Headline prices are not TCO. Omni queries your warehouse live, so warehouse compute, caching, and concurrency belong in the comparison, together with internal users, environments, and AI usage on both sides.

Confirm current Luzmo list prices

Last verified:Sources: Luzmo pricing (opens in new tab), Omni AI usage and credits (opens in new tab), Omni model providers (opens in new tab).

Migrating embedded analytics from Omni to Luzmo

You may not need to replace Omni internally to move customer-facing analytics to Luzmo.

Treat this as a scoping exercise, not a rip-and-replace of the whole stack. Separate the customer-facing analytics from what your own teams use in Omni, then inventory models, tenant rules, and customer-created content before you count dashboards.

Moving off Explo?

Omni acquired Explo in October 2025 and announced a 12-month transition for Explo customers. Confirm your own timeline with Omni, and compare destinations on the same scope before you move. Inventory dashboards, embed authentication, per-customer filters, scheduled reports, and exports first. Those need rebuilding on any platform. Book a call and our team will walk you through a migration approach for your setup.

Get an Explo migration assessment
  1. Separate internal BI from embedded use. Keeping Omni internally can be the right answer.
  2. Map shared models, topics, measures, access filters, and access grants to Luzmo datasets and formulas. There is no automated import.
  3. Map shared extension models tenant by tenant: which fields, measures, and permissions differ.
  4. Rebuild dashboards. Vega-Lite specs and Omni Apps do not become Luzmo custom charts or Flex on their own.
  5. Plan for customer-created Create Mode content. Export and import of customer workbooks is not publicly documented.
  6. Replace signed SSO with Luzmo embed tokens and map postMessage events to Luzmo events.

Already embedding Omni or Explo? Separate customer-facing analytics from internal use, then inventory models, tenant rules, customer content, events, and security. Scope that work before you estimate.

Frequently asked questions

Short answers on embedding, self-service, tenancy, AI, dbt, pricing, Explo, and when Omni is the better fit.

  • Is Omni good for embedding in SaaS apps?

    Yes. Omni supports signed SSO embedding, multi-tenant security, white-label themes, vanity domains, customer self-service through Create Mode, embedded AI, and embeddable Apps. Content renders in an iframe. It is not an internal BI tool with embedding added on. See Omni embedding documentation. Last verified: 25 September 2026.

  • What are the best Omni alternatives for embedded analytics?

    It depends on the job. If customer-facing analytics is the main problem and it should render as part of your product, shortlist platforms built for embedding with components and SDKs, such as Luzmo. If one governed model must also serve internal BI, compare Omni with other semantic-layer platforms. See the Luzmo compare hub. Last verified: 25 September 2026.

  • What is the difference between Luzmo and Omni?

    Both support embedded analytics. Luzmo is embedded analytics built into the product you ship, through components and SDKs. Omni is one governed semantic layer for internal BI, embedded analytics, and AI, delivered to customers in an iframe. See Luzmo embedded analytics and Omni data modeling. Last verified: 25 September 2026.

  • Does Omni use iframes for embedding?

    Yes. Omni creates an authorized URL that loads in an iframe. The iframe is interactive: your app can send four event types in, and Omni emits fifteen event types out. See Omni embed events. Last verified: 25 September 2026.

  • Does Omni have a React SDK or web components?

    Not documented. The Omni embed package signs embed URLs on your server. We found no documented React SDK, web components, or single-chart embed. Luzmo ships web components and React, Vue, and Angular SDKs. See the Omni embed package. Last verified: 25 September 2026.

  • What are Omni Apps?

    Custom HTML and JavaScript pages built on governed Omni queries. They became generally available in August 2026 and can be embedded through the same SSO. They render inside the Omni embed. See Omni Apps. Last verified: 25 September 2026.

  • Can customers create their own dashboards in Omni?

    Yes. Create Mode lets embedded users create and share content inside an automatically created customer folder, with point-and-click, spreadsheet, SQL where permitted, and AI. Luzmo offers an embedded dashboard editor in your product. See Omni Create Mode. Last verified: 25 September 2026.

  • How does Omni handle multi-tenant row-level security and pricing at scale?

    Omni documents row-level access filters on user attributes, dynamic schemas, dynamic database environments, and shared extension models, and warns against hidden dashboard filters for security. It does not publish plan prices, so cost at scale needs a quote that includes AI credits and warehouse compute. Luzmo scopes tenants with embed tokens and account overrides, and publishes its starting price. See Omni embed best practices. Last verified: 25 September 2026.

  • Does Omni support column-level security?

    Omni uses access grants on topics, fields, and measures, including conditional logic. See Omni access grants. Last verified: 25 September 2026.

  • Can Omni be white-labeled?

    Yes. Custom themes, fonts, logo, and wordmark, plus one vanity domain per instance. Wildcard vanity domains are in beta. See Omni embed themes. Last verified: 25 September 2026.

  • Does Omni support localization?

    Yes. Omni lists seventeen UI languages, set per embedded user through a locale attribute, with user timezones and a separate numeric-locale setting. See Omni localization. Last verified: 25 September 2026.

  • Does Omni have embedded AI and MCP?

    Yes. Embedded AI chat can be limited to chosen connections and topics. The Omni MCP server and AI Jobs API can run as the embedded user and enforce that user’s permissions. Luzmo IQ and the Luzmo MCP server use the same embed token as the dashboards. See Omni AI agent guide. Last verified: 25 September 2026.

  • Can Omni use my own LLM?

    Yes, on the Enterprise plan. Omni lists AWS Bedrock, Anthropic, OpenAI, Snowflake Cortex, xAI Grok, Google Vertex AI, and Databricks Genie. Luzmo does not officially support bring-your-own LLM. See Omni model providers. Last verified: 25 September 2026.

  • Does Omni integrate with dbt?

    Yes. Omni imports dimensions, entities, measures, and metrics from the dbt Semantic Layer. The integration is one-way. Luzmo does not document a dbt integration. See Omni dbt Semantic Layer. Last verified: 25 September 2026.

  • How much does Omni cost?

    Omni does not publish plan prices. AI usage is billed in credits, at $1.00 per credit beyond the included allotment. Luzmo publishes Embedded Everywhere from €1,995 / $2,495 per month billed annually, plus usage. There is not enough public information to call either cheaper. See Omni AI usage and Luzmo pricing. Last verified: 25 September 2026.

  • Is Omni self-hosted?

    Omni documentation describes managed hosting on AWS or Azure in several regions, one region per organization. A self-hosted edition is not documented. See Omni cloud regions. Last verified: 25 September 2026.

  • What happened to Explo?

    Omni acquired Explo in October 2025 and announced a 12-month transition for Explo customers. Omni says Explo customers keep full access during the transition, with migration support and unchanged pricing through the current contract. See Omni and Explo. Last verified: 25 September 2026.

  • Can I move from Explo to Luzmo instead of Omni?

    Yes. Customers can choose another platform when their contract allows. There is no automated import from Explo to Luzmo. Plan to rebuild dashboards, embed authentication, per-customer filters, scheduled reports, and exports. Get an Explo migration assessment. Last verified: 25 September 2026.

Appendix

How we research this comparison

Luzmo publishes this comparison and has a commercial interest in the outcome. We cite current first-party documentation, include cases where Omni is the stronger fit, and update the page when products change.

Reviewed by: Jonathan Wuurman, VP of Growth, Luzmo

Fact-checked against first-party sources

Last full review:

Luzmo publishes this comparison and has a commercial interest in the result. We still want Omni’s current product represented accurately, including the cases where Omni is the stronger fit.

Omni changed quickly in 2026: the Explo acquisition closed in October 2025, Apps became generally available, a new embed package shipped, and ISO 27001, Azure regions, and more AI model providers were added.

We checked each Omni claim against current Omni documentation, the security page, the changelog, and published npm packages. Demo and proof-of-concept items are not treated as shipped features.

When Omni supports a capability, we say so. When it depends on a plan, a beta, or an embed mode, we show that condition. We do not infer missing functionality from missing marketing. Where we found no documentation, we say not documented.

Customer outcomes published by Omni are customer-reported. Performance, implementation speed, AI quality, and design flexibility need the same test on both platforms.

Suggest a correction

How we label claims

  • Fact : A product capability explicitly documented by the vendor, with a primary source and verification date.
  • Implication : Our interpretation of a documented fact for a buyer. It is not itself a product capability.
  • Recommendation : Who should choose which product, based on the documented facts above.

Source hierarchy

  1. Official technical documentation
  2. Official product and security pages
  3. Official changelog and release notes
  4. Official developer packages
  5. Vendor customer stories for customer-reported outcomes only

Major corrections

  • : Full rewrite on the current template against Omni documentation, security page, changelog, and npm packages. Removed the internal-BI-first, partial localization, array preprocessing, and mixed licensing claims. Luzmo list price follows the Embedded Everywhere offer.

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